Vital PPC Keyword Advertising Strategies All Marketers Should Know

There are so many urban legends surrounding PPC, pay per click, advertising, and it they can seem to be both true and false. The reason things seem so contradictory has to do quite a lot with who is trying to teach you. Advertisers who do not fare well are the ones who tend to view their experiences as the truth. When in reality, there were reasons for their failures that they simply did not take the time to figure out. That means that all you are going to hear from them is negativity about how things are rigged, too expensive and a bunch of other things that aren't accurate. You can make plenty of profits from your PPC campaigns but first you need to master the learning curve and learn to stay true to your goals. If you are totally just getting involved in IM for the first time, then just know that a ton has been written about rapid fire commissions over the years. When you are receptive to all things in your business and how you approach it, then that will open your eyes. Some people will instantly dismiss a new marketing method for whatever reason, and they are the people who get stuck with average or poor results. If you are not sure or feel you do not know enough to make a call, then you can just do more research and learning or ask people at a forum. Right now, if you are a beginner, then you do not have all you need to start because we did not give it to you - not enough room to do that. No need to stress over things such as feeling really inadequate and without confidence; that will all go away in due course. Only you know what is best for your business, so just be sure you integrate it as smoothly as possible.


There will be a lot of options for split testing your PPC ads. They can be used with various search engines. Never ignore split testing. Don't stop doing this even if you have a good stream of traffic. This is how you will learn how to write and optimize your ads in a good way. Try to get about 500 hits before you attempt to make a decision. But, you can change you plans if your ad is not doing well.


Ideally, wait until you see about 750 to 1000 impressions before you choose a winning one.


We are talking about your destination URL which will be to a landing page either on your existing site or something else.


Bear in mind that you have to make a strong and positive impression on your visitors. In any case, we do recommend you place your optin box, for gathering contact info, somewhere near or just below the fold. Believe us, if Google does not like where your optin box is, they will let you know about it. But what that tells Google is that your site is not trying to get an optin at the expense of good content.


If you are new to PPC advertising, then do not rush through things. When you breeze through in order to go live and get cash, you most likely will not make good decisions. When this happens, you will usually lose your money and forget to do things that are vital. Once your campaign is live, then you have to give it a few hours so data can be collected. Always look at your campaign numbers at least twice a day. If something bad goes wrong, you will know about it.


One thing to remember with PPC ads and advertising is that planning is essential for success.


The most important part of this is getting the ad click through, and the landing page is a lot less complicated. An effective PPC campaign will be relevant from the top to the bottom when they end-up on your landing page. Google tracks just about everything including how long people stay on your site.