How To Approach PPC Landing Page Optimization

When you are running a PPC campaign, making smart use of landing pages is testing and optimization for the best possible results. The purpose of this article is to help you understand how you can optimize your PPC landing page for long term results.


If you want to get into the head of your prospect and actually connect with them, then using a dynamic headline is a great idea. Using a dynamic headline on your PPC landing page allows you to target your prospects according to what they type in the search box. The dynamic headline is just a piece of software that makes use of tracking URLs to do what it does. This is just like using dynamic headline insertion for your PPC ads. The fact is, the more connected your prospect feels to your offer, the better are the chances of him/her converting into a sale/lead. When people spot the search phrase, then that instantly helps them to relax a little bit. You should test this, and we have little doubt about your conversions improving. You can take any one of these methods and really go all out in your business because they will open up new venues for you, to be sure. You should have that perspective all the time no matter how good or bad you feel about it. What we find amusing is the people who are simply too lazy to give commission vantage an honest shot in their marketing. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

If you do lose money on some lame method that does not work, then you have learned a valuable lesson and just move on. Just one great danger for those who believe too quickly is they usually find themselves moving from one method to the next. What causes possible problems is that it all is mixed together, the good with the bad, and you have to figure out which is which. What can also muddle the whole picture are those who had bad results using solid methods, and then those people can malign the method as being bad. That is a habit worth developing because at some point along the line it will serve you very well.


If your aim is to capture some information of your prospect through a web form, don't expect too much out of them. So the same thing applies here in which simplicity is best. If you try to ask for something that is really not needed, then you will soon find out how badly that works out. Nowadays, people have become very particular about what kind of information they give out online. Paying for things online is much different from giving their personal contact information in a web form. No matter where you are sending people, make sure the landing page is prominent on that page. Multiple clicks just to get something done will almost always cause conversion problems. You will find out fast enough that conversions will drop through the floor if you have too many click requirements.


No matter what you do, there will always be your most desired response from visitors, and people must understand that. It is not recommended to conclude that visitors will intuitively know your call of action. The best call to action is a firm yet clear call to action. For instance, if your aim is to turn your visitors into leads, then explicitly tell them where they need to enter their information and why they need to do so. Your landing page is an integral part of your campaigns, so be sure to get them right. Now you are more aware of what needs to be done, but there is even more you can learn.