Mobile Marketing Advice

Do you recall when marketing via social media was the in-thing? Ensuring that your ads would show up on Facebook was what it was all about. This still holds true, you should be doing your marketing through Facebook. At the same time, the face of marketing and what works and what doesn't, shift all the time. Mobile marketing is what marketers lean towards these days. Mobile marketing is pretty much what it sounds like: marketing done through text messages to mobile devices. In actuality, a pretty fail-proof technique for getting the word out about your service or merchandise and raising your sales is to first talk people into giving you're their phone numbers.


Following are some recommendations that can help you. Maybe one of the most straightforward approaches to getting the best from all you do is something very many people never do - simple testing. Here is an example, you can test something new with unique article wizard scam in your email marketing by only mailing to half your list.

There is no reason to not do it, but we all know what the world and people are like.

You know what can happen anytime you are rushed, and that is why getting the sequence of things backward, or missed altogether, is so likely to happen. The scope of some projects can quickly and easily overwhelm a lot of newer marketers, and in that case do some testing and see what your results are. If it is related to email marketing, then you take a small percentage of your list and perform a simple test.

Performing marketing tests directly on your blog or static site can be one of the best ways to get a quick notion of what is possible with a larger scale test. No discussion about testing would be complete without mentioning how critical tracking is so you can have metrics to analyze.


Guarantee that you have allocated a space on the opt-in form for the person's cell phone number. This is obvious. In addition, it is quite imperative that you have an opt-in within your opt-in that provides the individual with the option to decide if they do or do not want to get texts from you. You can cause problems for yourself if you don't have consent to send marketing messages in this form although you do it anyway. So always get permission. Bear in mind that not everyone subscribes to unlimited text plans.


You don't want to be the instigator for a major hike in their cell phone bill.


Pick out the right time of day to send your text messages. A morning rush hour commute time is not the optimal time to send your message. Forward all text messages during a time that will be convenient for the receiver. Sure, you want to use a mobile device to do this, but if one is not yet available, you can still use the computer. Pay attention to time zones. You do not want to upset anyone by sending a text message at an inappropriate time of the day or night. Make sure that it is in the noon range for each time zone.


It is easier to market with mobile instead of branding marketing. Track the results you get from each message you send out to learn what is working for the recipients and what isn't. If a message with a promo code gets you more traffic and sales, try to stick to those. If the messages with branding info or free information is liked better, then send more of these to your recipients. Tracking everything will give you the opportunity to know what gets responses and what is being ignored. If your recipients did not respond, then do not resend these messages. Pay attention and act accordingly. The marketing landscape is always changing. New technologies are constantly replacing older ones. A long time ago, most marketing was done through direct mail (and to an extent, still is). For a while, internet marketing was the biggest new thing; today, however, mobile marketing is getting ready to surpass it. Now is a good time to get started, before it becomes a lot more competitive.