Getting To Know Your Ezine Advertising Partners

The Internet is filled with Ezines on every topic imaginable; people subscribe to these ezines so that they can be updated with information in a particular niche. Let's look at how ezine advertising can help you get targeted website traffic and find more leads or customers for your products.


Do Your Homework: If you don't want to be ripped off by an ezine publisher then you should do your homework before going for an ezine when it comes to advertising. There are tons of ezines out there that you can choose from, but doing a little background check will give you a fair idea if it would be okay to advertise with them. You wouldn't want to advertise with an ezine whose content isn't top notch, so you should start off by subscribing to it and looking over what they offer. You should also search for testimonials given by anyone who has placed ads with them before; you can also look for (or start) threads on a forum that might talk about them. The number of subscribers they have and the number of years they've been publishing is also relevant, and look for supporting evidence from other sources as you can't always believe what the publisher says. If you take these precautions, you're much less likely to get ripped off, as you'll know who you're dealing with up front.


Let's face it; if you're going to run a solo ad in an ezine, then you should have the right to have your title in the subject line. The response to your ad will be horrible if the subject lines in any ezines that run ads are just something that states it is a solo ad. You realize how important this point is, so just save the hassle and avoid dealing with those who do not allow you to make your own subject lines.


This is just good common sense email marketing, and some ezine owners just do not get it.


When you are preparing to run an ad campaign, just try to stack the odds in your favor and do it. You can definitely do your research to find out if other advertisers have regularly used the ezine in the past. If there is no history available, such as with archives, then that avenue of research simply is not available. Doing as much research as possible before running an ad will only help you and never hurt. Can you see any positive applications in your existing marketing? Have you ever thought about taking your existing promotional product line and doing something different with it? Those who lose that fire in the belly are often the ones who get caught flat-footed when something major happens. But so it goes, and it is a form of survival of the fittest in business and in life. You can learn how to use earn a living from home in your business and become profitable, of course, but forget autopilot internet riches and keep working hard as well as smarter.

In some ways business online is like some kind of race that never ends, and that is definitely the way it will always be.


There are high quality ezines out there, and those are the businesses you have to find on your own. We all make mistakes, but the way to avoid these mistakes is to be sure of where you're going and do your homework. If you are brand new to advertising, then you may not be knowledgeable of other areas such as copywriting.