Word Of Mouth Marketing - What Top Marketers Should Know

SEO Web Marketing

Word of mouth marketing (WOMM) has always been one of the most effective and popular promotional techniques in offline and online businesses. It is a marketing strategy that involves personal testimonies about a particular brand or service from a satisfied client. Then, this client puts his or her reputation on the line to tell customers, and hopefully, convince them to also give the product or service a try. In this article, let's talk more about WOMM and the advantages which come with it.

Perhaps the main reason why proprietors like WOMM is because of its power to recommend. There's no other force that can beat its strength. Isn't it your personal experience that when a friend or colleague speaks so well of a certain product or service, you feel compelled to give it a try too? As if you want to know for yourself whether what the person is saying is real? It's just impossible not to get affected by first-hand experiences. They are just so convincing that no further poster or video commercial is needed for back up.

Another benefit of viral buzz marketing is it establishes a brand more firmly. Because it depends largely on nurturing relationships with customers, businesses are able to reach out to their clients on a much closer level. There's always a direct interaction between them, hence the online business brand is built more strongly. It, too, becomes more personalized.

Now, once a brand becomes very real to clients, it's no longer difficult to encourage loyalty. This loyalty then leads to a higher level of promotion and finally, this promotion gets the brand established well.

Word of mouth marketing is also cost effective. Many marketing techniques require out-of-the-pocket investments. Think of running an ad over the radio or the newspaper, or printing posters and flyers for distribution. All these would require several hundreds, if not thousands of dollars. With WOMM though, you won't have to shell out a dime. Just provide your clients with top-quality product or service and they'll be more than willing to do the promotion for you. Of course, you may opt to give these people some token of gratitude like a coupon or voucher for their next purchase. This is as good as telling your clients that you appreciate their efforts.

Marketing through word-of-mouth also encourages you to come up with better products or services. It is crucial that you keep up with the quality of what you are offering, if not surpass it, because you are largely dependent on customer satisfaction. When your clients are happy and satisfied, there's no stopping them in spreading the good word. However, if they are feeling the opposite, then they would likely do the reverse too. You may not only suffer from the absence of WOMM but bad impression may arise too. When this happens, your business will have a hard time recovering.

These are just some of the advantages of word of mouth marketing. It's powerful, effective, cost efficient, and helpful in making your company aim for the better. Wonderful benefits, don't you think? Hence there's no reason why you shouldn't strive to run this kind of ad campaign.