Email List Creation - Rumors or Facts?

Ask any Internet marketer and you will get the same reply, "The money is in the list!"


Why do online entrepreneurs feel the need to give the same advice to everyone?


Is building a mailing list really that vital to your online success?


It's an absolute necessity. List building is so important simply because you will have access to a large targeted audience who are already interested in your niche topic. Having a responsive list is a huge asset for an online business that can generate profits, increase conversion rates and reduce advertising costs. The cost of online advertising is shooting through the roof these days, which has made customer acquisition a costly affair. Imagine you create an Adwords campaign to drive traffic and it costs you 50 cents per click, this would mean you'd pay $50 for 100 clicks over to your site. Assuming your conversion ratio is 2% - you're only making 2 sales and the rest of the clicks go to waste. Instead of this, if you grab their email address first, your conversion rate can be as high as 40%! This kind of benefit makes it easy to see why list building should be a priority.


This article will discuss a few simple options for creating your own list.


All successful email marketers know that positive and strong relationships with your list are foundational for success. It is extremely important to connect with your list. A lot of marketers make the huge mistake by looking at their lists as only a means of making money. These marketers just send one sales message after the other. And what happens? High drop-out rate as people unsubscribe. Just think how you want to be treated. All customers everywhere only ask to be treated right and not feel like they're being 'sold to.' They got on to your list because they were looking for value and if you fail to give them that, then you'll obviously see a backlash. Try to make an effort to be a good marketing advisor, or teacher - what ever is relevant to your list and why they're signed-up with you. Ask them to submit any questions they want to get answered or any problem they want to get help with. Just be friendly and nice. In the future it will pay to be the 'good marketer.'


List building can end up a very difficult process if you don't aim at it the right way. There are plenty of ways to speed up your list building efforts, but the fastest is to learn from the correct source. You could work with a mentor or teacher who can show you the best list building tactics. This way you will be able to create large lists fast and the quality will be high. With a mentor at your side, you won't make the same mistakes others make. If you're serious about keeping ahead of the competition, you'll need to work on fast methods that work. Overall, you should view your list building activities as the prime focus of your online business. Spend your time and effort on building a responsive list and you'll see the results. Maybe one of the most straightforward approaches to getting the best from all you do is something very many people never do - simple testing. Also, related to that is when you want to investigate an approach or technique similar to make money but do not want to roll it out in full force. We hope that you develop sound business practices in your own efforts such as this.

Taking action is extremely important, always, but you need to take care about how you approach everything. That is exactly why a measured amount of action is important rather than trying to set the world on fire. Testing can be done to tell you the kind of information and supply data about what is feasible fairly quickly.

For use on your site, you may find that a home page test or an internal page test is the way to go. Any time you hear the word, testing, you should automatically think about measuring and tracking.