It is highly likely that you are already exploiting Craigslist for different purposes. Most likely, you use it when looking for a new place to live, things to buy or possibly a job. You recognize that it is used for publicizing meetings, finding friends and so on. Has marketing your business on there been a thought? This is more than just a possibility, it's a nice suggestion. Not surprisingly, you need to do a lot more than simply post 2-3 sentences on your business once a month, if you have the desire to make a success by marketing on Craigslist. Obviously, if you want to flourish by marketing on Craigslist, it will involve more than just writing a few sentences about your business and posting them every month.
Make sure that you actually understand your market. You probably did some degree of market analysis before beginning your business. This information let you know the audience you're targeting and what they want from you. This is the information you want front and center in your mind as you write your ads on Craigslist. Your ads need to show that you understand your audience and your niche. These ads need to speak the same language your audience is speaking. You cannot simply post a vague ad like "I can help you. Contact me." Long ads are only acceptable when they are sufficient to reach out and grab the attention of your audience - and keep it. Now is the perfect time to begin if you haven't already started getting the research and analysis you need.
Ad tracking is not you primary worry. Instead, focus your efforts on creating clean, clear, and simple copy for your ads. The purpose of these ads is to show your market knowledge to your audience. You really want to do this without overwhelming the audience you're hoping to attract. Big blinking graphics and neon letters aren't necessary. This is something beginners often feel the need to do. Try to limit your graphics to no more than two. Leave the rest for your sales page. Always remember that the primary purpose of Craigslist ads is to give your audience another method for finding you. You definitely don't want your ad to turn them off.
Test your ads on a regular basis. Never stop tracking your ads. In order to determine if you can make any sales, you have to track the replies that you get to your ads. Obviously the conversion process isn't entirely reliant upon Craigslist. Still, if you track your conversion process you'll be able to tell whether or not you are getting genuine interest from the site or just random surfers. Also make your changes as you go. And don't forget to be patient. Testing takes time. It is an accepted and often taken for granted, and thus not mentioned, that any technique you use in your business on the internet is only as effective as the person using it.
You can rattle off any number of strategies used, mobile monopoly - that is a randomly chosen tool many people like. There is also no surprise that any marketing method will produce widely different results.
The mistake that is usually made happens when a person looks at the method and thinks all that is needed is to copy it or use it based on what they have read. All strategies and marketing or advertising methods are put together with different parts.
So what you can do with that is be able to test, and you can do that powerfully if you have a complete grasp of what you are using.
There are tons of ways to boost your Craigslist marketing. There is more to this bulletin board portal than tossing up a few sentences and hoping for the best. This is truly a genuine statement if you want to use the site as a huge part of your marketing strategy.
This article went over some tips that can help you get started. You will find more in the future as you continue to work towards your goals.
SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Tuesday, August 28, 2012
How to Achieve More Craigslist Marketing Success
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