Monday, August 13, 2012

Website Advertising Conversion Optimization Strategies



It doesn't matter what kind of ads you're running on your website, as long as you're taking the necessary steps to boost your profits. If you want to see improved returns on your ads, then check out the following suggestions. We have shown you what is possible when you use methods involving social commissions, and they can produce positive results through intelligent application.

We often see people complaining about bad results, and with a little conversation you realize they do not have sound knowledge. There seems to be a general form of confusion with online businesses and it has to do with the difference between marketing and advertising; they are not the same thing. New forms of marketing or advertising need to be treated lightly and with a little bit of care, initially. A new method or new ad spot can be experimented with over a short time period. It is not always necessary or advised to jump into something unknown to you. That is a prime example of one of those valuable lessons you can and should carry with you from here on out.


Perhaps you, too, have seen the ads and sites that promise to deliver high amounts of traffic for really cheap. Do not fall for such offers of thousands of visitors at an impossibly low price. Many people figure it is only a few dollars and maybe it really will work. All of it is a dog and pony show executed by robots and fake IP addresses - proxies are what they use. So hopefully you see that it is all just a scam, and there is no real value other than making you feel like your site is not converting well. It usually does not take long for a person to figure out something is up. So now you know to totally stay away from using these "services."


There are several ways to send high quality traffic to your site, and backlinking for search engine optimization is one of them. Just one method of backlinking involves blog commenting on niche relevant sites. All you have to do is find good, relevant blogs that are regularly updated and comment on their posts on a regular basis. You need to include relevant anchor text in your comment, or the name you leave, and it should be a good quality comment for the best chances of approval. Besides this you can also submit articles to directories, distribute your press release online, trade links with other sites, etc. Do not forget that social marketing can work very well for traffic generation and there are many other techniques.


Whenever you run ads on your website, make sure you are following what is going on with a good tracking script. Don't hurry up with this process, but rather give it some time so that you gather enough data for analyzing. Really, the last thing you want is to have so little traffic that it takes a month to get any good results.


You can see improvements in your ad click through rates if you follow the process of analyzing and optimizing your site.



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