Idiotic Mistakes You Can Make as a Copywriter

Being a good copywriter requires learning the proper skills, and it will usually only happen over time. Lots of writers fight to make their copy absolutely perfect and, while practice is of course necessary, there is a way to become a great copywriter simply by learning a few mistakes copywriters commonly make. You will soon learn some mistakes you can learn from to help you use your words more powerfully.


It's never a good idea to speak negatively in your writing, as it really works against you. So keep the tone as positive as you can. One good way you can do this is to read through your copy, find words that have a negative intonation and then replace them with more positive words. If you see that you've written something like stupid, replace it with something like smart. While there are instances where negative adjectives can work great in your headlines, they should only be used when you're trying to invoke strong emotions such as fear, curiosity or anger. You should have the goal that your copy effect people in a positive way. The reader must get from you a good overall feeling about what they're buying, and about the entire buying experience. You want your reader to feel good after reading your copy, not horrible. The second common copywriting mistake is that the copy just doesn't catch the prospect's eye. If nobody stops to read your copy, it won't do the job you want it to do, after all. There are many direct response sales copies out there that don't have an effective headline, which obviously affects the whole performance of your sales letter. You must be able to grab your reader within a few seconds if you hope to convert that reader into a buyer. Make sure you mention your USP or unique selling point in your headline itself. Always let your buyers know what's in it for them as early as possible, and never try to keep it from them. Your headline should be short and concise, and never make it too long. If you're too wordy, you risk losing your buyers.


The position of your product's price within sales page is also important. If you tell readers the price right off the bat you will kill any curiosity and will probably end up with people not reading the benefits and simply leaving, which you want to avoid. Show them what you're offering and give them the benefits before actually telling them how much the product costs. Make certain that you are clear when you are mentioning your price. Your prospects need to see it clearly so avoid hiding it in your sales copy. You should make sure that when the time is right to tell them the price you make it clear and evident. It is very easy to get so used to being on the web that you can lose track of certain important things. It is the possibility for sudden change in some of the operating rules that can really throw you for a loop.

We will say that a lot of times business on the net can have to adjust to changes due to so many people abusing something. Since we are covering information regarding commissionvantage and other points, you have to maintain proper perspective. All of this is just part of evaluating possibly new strategies or ideas from the standpoint of diligence.

There are always two sides to any coin, and even though we urge caution we will also say to give something a shot if it is resonating with you enough.


So, you will want your copy to be just what your customer's expect and you can do that by not committing some of the mistakes that some copywriters make. All you have to do is draw your reader in with positive sounding words and you will see your product moving in no time.