WordPress SEO seriously isn't very hard provided a simple process is followed. When thinking about WordPress SEO a number of common questions are:
Do the search engines prefer WordPress sites?
I have heard it said that "Google loves WordPress" which often can declare that WordPress SEO has an inherent advantage. I don't see any reason to consider this as the search engines aim to offer the most related possible results for their users. There's no reason that they could rank a website higher simply because of the platform it uses.
Does WordPress have Advantages for SEO?
WordPress SEO (and blogs in general) has advantages over static sites:
No technical knowledge needed - Through the use of plugins WordPress can be created to complete more or less what you would like. Content can be created/amended and site wide policies implemented/changed very easily.
Frequent Updating - The search engines want to see active websites and blogs are likely to be updated more often than static sites. For the reason that of the nature of blogs but also since it is so easy to generate a post or page compared to the work involved in creating a new page on a static site.
Just how should WordPress be configured for SEO Purposes?
A new installation of WordPress could be increased considerably for SEO purposes.
The first point to consider is the theme to make use of. Many themes are designed to look good rather than to boost WordPress SEO. Use a theme created for Local SEO even if this signifies looking at premium themes.
The Permalinks needs to be set to "postname" so the title seems in the URL instead of a number.
Install the WordPress SEO plugin that is the most popular plugin of its type. You need to enter a title, description and keywords for the home page (this is just what will show up in the search engine results) but other than that may start with the default settings. This plugin carries a variety of functions including no indexing duplicate content. Once you have time it is worth understanding what it does so, you can actually tweak it to your requirements.
As your site becomes more busy you might want to address (using plugins) concerns such as the way you deal with comments (follow/nofollow, paging, spam) and caching the site to speed up loading time.
How Do I Optimise Pages and Posts for SEO Purposes?
For WordPress SEO, as with every websites, getting good optimized content is of excellent importance. This on page SEO covers several factors including making sure that each page/post is organized around a keyword. This needs to be utilized in the title, in the headings and throughout at a reasonable frequency with out making this content seem unnatural for the visitor.
Use of graphics and links can also be significant. There should be internal links to other related pages in your site and external links to authority websites within your niche.
Preferably you could run through a WordPress SEO checklist every time you create a page or post to make sure all this is correct. This could be an extremely boring task however, you can install a plugin to make it happen for you.
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