Sunday, December 25, 2011

So You Want the Search Engines to Crawl Your Website More



If you want Google to really notice your website, you need to make sure it has a really high crawl rate. If your website gets crawled more frequently, it's got a much better chance of ranking well for the keywords you have chosen. Besides this, Google really likes websites that get updated and crawled regularly and often. This is where you give Google what it wants so that it will give you what you want: the highest position possible within the search results pages. Your question is, then, what do you do to raise the frequency with which your site gets crawled? Which steps should you be taking for this? Here are some things that you can do to raise the rate at which your website gets crawled.

Understand that your page rank is seriously important. The higher your site's page rank is, the better it'll rank for the targeted keyword. Focus on getting a better page rank by getting highly ranked websites to give you backlinks. It'll take some time before you're able to grow your PR, but eventually, it'll be worth it. When your page rank is high, it's got a lot of advantages. One of them is getting favorably listed in Google. Improving your page ranking slowly and steadily needs to be one of your main goals because that helps you raise your crawl rate.

If you've got a Google Webmasters Tools account then you can easily adjust the crawl rate through it. You can increase this rate and have the bots visit your site more consistently. However, if you have created your account only recently, then you simply may not see this option. It only applies to sites that have been running for a while. So this is one way to boost the crawl rate of your site. Though you might not see a huge difference, it will still be a helpful difference.

What matters most is increasing your crawl rate, how well you do that is totally up to you.

The frequency with which you update the content on your website or blog actually matters.

Make sure you are updating it with new and useful content on a regular basis. This especially applies to blogs because they are meant to be updated regularly. Even itty bitty updates can make great big differences. If you haven't gotten anything to update your site with, put some work into finding something worthy to write about. If you can't find anything worthy, ask another blogger to submit a guest post. Adding content to your website on a regular basis can really help you out with lots of things, even with your SEO efforts. If you want the bots to come and visit your website a lot then it needs to be updated a lot.

There are lots of fantastic websites out there with fantastic content but their crawl rates are really terrible. There is a super simple reason for this, if you don't give the search engines what they need to work with you, why would you expect them to crawl to you regularly? Apply the above tips in real time and see the difference for yourself. You'll see regular visits from the search engine bots. You will be able to index your content much more quickly.

It will help you get search engine rankings that are much higher.

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