How To Write Bullet Points That Get Conversions

In addition to understanding how to write copy, you must be able to discover what your readers want. One little known way to make sure your copy works is to have a visually striking appearance with your copy. You have seen bullet points in sales copy, and they are critical for many reasons. Another expression for those points is benefit bullets because they powerfully convey product benefits. We want you to discover much more about how to approach the composition of your own bullet points.

In order to attract attention to your bullet points, you will need to have some very small graphic type icons that are out to the left of the bullet. You can find all types of graphics that are used for this purpose, so you have a lot of flexibility. The small images all serve to stop the reader from scanning and slow down long enough to read the points. All sales letters are meant to sell, so you have to come across as a professional copywriter with the images you select. All word processors use the black dots, and the size will be determined by the font size. Approach your copy and where you want to place the groups of bullets in a way that makes sense. One of the best ways to learn how to write bullets is by emulating those written by the professionals. As you proceed with writing the points, be sure you lay low on the hype because you will be pushing your luck. Copywriters have been using benefit bullets for many decades, so you just simply learn and then practice.

In a very real sense, bullets are action-makers because they need to have that strong of an impact on the reader. So take your time with these copy devices and really put your most intelligent thought into it. Some people talk about the features and then mention the bullet points, but that is up to you. But never just include the features alone because readers do not respond to them as well as they do with benefits. Also, never think the reader is thinking about you or how long you slaved over your copy - they do not care about you. If you ever want to improve a piece of copy, then you have to do testing with it as that is the only way. Just having bullet points does not guarantee anything because they have to be written well. So just continue to work on what you know to be effective, and in time your results will improve. You can search the net and find lots of additional information on this subject, too.

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