Website Keywords: Off Page Optimization Tips For Business Sites

Keyword Ranking

Let's say that we've set up our internet site for a local economy, we have our index page and we've got services and testimonials page and the Talk To Us, and we assign one of the website keywords for each one of those pages that we are looking to optimise. As an element of our small business internet marketing plan, we wish to make sure that all the links that we are building back to those pages all link back announcing the decent thing.

A dentist, to give an example, is a client that were working on, having a look at his website here, now Im handling more so the SEO side of things here. By the way, we have SEO services review that you can check out for reference. I havent actually got to start working with the on page conversion and that type of thing, but using his navigation up the top here, Ill change to some different tabs.

If we look at the title tag, one of the website keywords that Im actually going for this particular page is dentist Prahran. So each one of these pages has a keyword that Ive selected for it and then what I do is, using a whole lot of different sources, Im building a whole lot of links back to this website using dentist Prahran as the anchor text back to this website.

Not all links are created equal and the fact of the matter is, you can rank for any keyword that you want to go after. It really is a game of looking what your competition is doing, reverse engineering what theyre doing and then staying one step ahead of them.

We use Market Samurai. That could be a keyword search tool where you can type in a specific keyword and learn how many back links, how many links back to their website the competition have. What you do is just be absolutely sure you get a couple more links than them. So that the purpose of the game, which I say too any internet business coaching, is to have a look at what your competitors is doing and then just be that a step ahead.

You have to do that calculation in your head then, to determine whether or not it's worthwhile, whether you're going to get a good positive investment return for building a considerable number of back links back to that page. I had, for instance, a $17 e book about mortgages and I am making an attempt to rank for mortgages, a superb high competitive phrase. I would glance at the competition and they have got ten thousand back links or something like that.

I say, right, I better begin building these back links. Say with the correct website keywords Even I go to the effort and the price of building those back links, even though I do get to number one, how much money could I probably make out of a $17 e book sale? Not that much. Our rival who is selling mortgages, the value of that lead is worth so much for him because folk bid up to $100 per click the AdWords for this mortgage. They can afford to do that because the value of that customer could be $3,000 or $4,000 or $5,000 on the backend.