Everybody has opinions on pretty much every subject and topic out there. Well, it's possible that you haven't realized it yet but there is quite a lot of power there that you can leverage. All blog owners, especially business blog owners, want their visitors to return as well as join in and stay awhile.
Accomplishing that goal need not be impossible or even really all that hard. In this article we will talk about three methods you can use to your great advantage.
The effectiveness of your writing will improve if your style is in alignment with your reading audience. So for those who write for business and marketing purposes, that means you have to know who is in your audience, or your market. It is of utmost important that you familiarize yourself with the demographics of your market/audience. Your niche demographics will give you percentages according to gender, education level, age and more. With that data you can learn how to talk to them. You will be able to create powerful content that people will connect to by having that information and skill.
The vast majority of the content out there, articles and blog posts alike, are formatted to be primarily expository and informative. It's true that sometimes you need to do that because there are lots of different ways to provide value. However, break things up a bit and once in a while give people useful background information. Even though you're making your point about something, you can also help yourself by explaining how something came to be and what its roots might be. By doing so, the reader will have a more rounded and in-depth understanding of the issue. That little bit of historical storytelling will also serve to draw the reader in your content.
When you think about using stories as blog fodder, why not take a day here or there to tell a story from your own life. In order to make this technique as effective as you can, it is important to select life experiences that actually relate to your audience or your niche. When you take this under consideration, you'll come up with so much more than just one creative idea. For instance, write down your story, making sure to keep it compelling, and then actually ask your readers to talk about their own stories in the comments. You want people to tell you their stories in the comments sections, and that will open up things quite well. It's important to spend time actually reading and genuinely responding to the comments (and adding your own) because that will help you, hopefully, engage even more readers.
Have you ever noted that most of the news that gets reported is negative or bad. The basis for most movies, TV shows and books is conflict among the actors or characters. This is what usually grabs hold and keeps the attention and emotions of the people reading or watching. You can play off of that type of conflict in your content, and by doing so you will draw people into it.
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