Wednesday, December 21, 2011

Getting The High Performing Squeeze Page Right



You can greatly expand your web business with the help of email marketing, but you do need to get all the pieces right. It doesn't matter what kind of niche you're targeting, if you don't have your own list, you're leaving a lot of money on the table. So if you want to do this, then start thinking about building your own squeeze page to get the job done. Not only must your campaign be targeted, but your offer on the page must be sufficient to create optins. Business on the net involves making many choices depending on your particular model, marketing and advertising methods such as using Clickopp or related approaches. If this is your very first business pursuit, then early on will usually determine how well-suited you are for the task.

The number of unknowns is yet one more possibly unpleasant aspect of this. It does not really matter if you feel overwhelmed, in some situations, because you can employ certain methods to alleviate that emotion. One other critical area is the fear of making mistakes in the beginning, and we will tell you that mistakes are a natural part of doing business. It is like anything else you start learning, in time the errors will be less and you will be more confident. Always approach anything you learn with an open mind, and look at your business with a critical eye to see how it can be implemented.

In the first place, make sure that the copy on your squeeze page isn't long, as it should be quite concise. Since it won't serve any purpose, you want to avoid long and complicated copy on your squeeze page. Due to the fact that all you are trying to do is capture the email addresses of your audience, you won't have to work too hard to persuade them. Your copy should be relatively short and you should also add an image of the free item you are giving away. Hire a graphic designer to make a cover, if the freebie you are offering your subscribers is something like a report or an eBook.

Even though this step might not look like it's necessary, it can help in improving the conversions. You can also ask your visitors to subscribe through an embedded audio message on your squeeze page. You should always steer clear of using too many data fields for opting in. Most marketers only require two fields, first name and email address, and that can even be too much. Many people really probably don't care about the name, either, so that reduces things down to email address. There has been a shift away from the first name, as well, so that is something to think about.

Last but not least, make sure you are utilizing all the components of your squeeze page to their fullest advantage, including the 'submit' button. The submission button is a perfect opportunity to get your call to action in front of your visitors again, which is why you should label it simply 'click here' or 'submit'. If you're not using this button effectively, you're losing a valuable opportunity. It can be an excellent reminder to your prospect of the benefits he or she will incur by joining your list. If you use a phrase like "Yes! I Want My Free Report!", you can make the call to action even more powerful and effective. This approach will help you increase the number of people who sign up to your list, even if they were on their way out at first. One thing is certain, powerful strategies employing Affiliate Cash Snipers as well as others dictate you to know the finer aspects of such tools. While that is not exactly a revelation to some, there are still very many out there who simply do not know it. If you have had your business for just a few months, you may not know all you need to know especially if your time is very limited. All we have time and space for are cursory overviews of the various methods and points we discuss. If you really take a very close look at all we talk about, you can spend a lot of time testing and exploring additional possibilities. You may also want to think about using video on your squeeze page, too, because they can be very effective. You can even study other squeeze pages to get a better idea about them, but never copy them directly for your own use. The other part of the squeeze page equation concerns traffic, and your must be from the market you are targeting. If you have never made a squeeze page, then you must learn more than what has been offered here, today. Even though you have read about Mass Traffic Matrix and some tips and ideas, there is a ton more information that is relevant and valuable.

Yes, we have given you three good points in this article, but that by no means will make you competent on the subject. There seems to be a general form of confusion with online businesses and it has to do with the difference between marketing and advertising; they are not the same thing. We want to mention an important aspect of marketing when dealing with new methods. The advantage of running ads is you can just get a taste of it in a new platform before you do a major roll-out.

You will have to remember that your business must be guarded, and you are the only person who will do that in any serious manner. If you are new to doing business on the web, then that point becomes even more important.



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