Thursday, December 1, 2011

Directions for Direction a Larger Number of Advertisers to Your Site



There is immense profits to be made through advertising, just look at Google and Facebook; and that is why you should consider doing it with your own site. But we're talking about partnering directly with your advertisers so that you can reap long term benefits without depending on a third party ad broker. You may be wondering how you could persuade advertisers to actually do business with you, and that is understandable. However, do be aware that businesses will evaluate your site before committing to spending ad dollars with you. This is not difficult, and all you really have to do is prepare your points ahead of time so you can present your reasons to them.

How your site performs in terms of traffic and visitor tracking data will be necessary. Some possibilities include any and all social networking metrics pertaining to your site, and you simply need to show people your traffic stats. It should go without saying that all your traffic metrics are truthful, etc.

Give Discounts: If you yearn to have your advertisers to stick for a really long time, offer them a price cut lest they decide on an extended contract. Then again, earlier than doing so, make the payment terms as apparent as probable so that nothing goes unobserved. The reduction that you proffer shouldn't be too much, but instead something the right amount to catch the eye of the advertiser. Since your potential advertisers would want to get the best deal, they wouldn't think twice before opting for the discount offer if they really think that your site is worth it.

See-through Pricing: A lot of websites expect advertisers to email them and ask for pricing details, as they think that makes them look more professional, and would attract more advertisers. Pricing details not on your site, will reduce the number of advertisers that you attract. Be as transparent as you can and have your pricing details published on the site itself, in a clear and easy to scan manner. A factor that attracts future advertisers in the detail on your pricing, when hiding them works against you. Make sure you are using the information in this article to attract the right kind of advertisers to your site. Keep in mind the importance of your site helping your advertisers generate a good return on their investment in order to avoid risking your own long term revenue generation.

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