That hard work on your websites SEO has it finally ranking on the first page-great! So, now what happens? Unfortunately you can't just forget about your website and take a vacation in the Bahamas; there is still effort to be made so you can maintain your search engine rankings. Ways to maintain your ranking in Google and the other search engines are offered in the following article.
Get in Your Competitions' Heads: One of the reasons why some sites tend to consistently rank above the others is because they know their competition very well. When you understand what your competitors are doing to build their SEO and links you can beat them at whatever game they are playing. It isn't rocket science to analyze and understand your competition, you just need to use the basic tools to monitor them. To use one example, the plugin "SEO Quake" (which you can use with Firefox) can tell you whatever you want to know about your competitors like the ages of their domain names, the numbers of backlinks they have coming in. The more attention you put toward learning about your competitors, the easier it is going for you to keep your rank steady.
Issues with Bad Links: Sometimes your website may drop from the first page due to the links you gain. It's really crucial that you monitor each and every backlink that you build to your website. Each link holds some kind of value, so if comes from a site that is considered to be bad by Google, it will affect your ranking. Give careful consideration to this important point when you outsource your link building to professionals or SEO companies. It is getting harder these days to find someone who can do an authentic job because of all the blackhat link building tools and techniques available. Fix those backlinks that are generated by your site as soon as you can because over time, they can be a large factor in helping you to keep your ranking .
Patience is a Virtue:
Sometimes your site is going to disappear from the front page and turn up on the tenth or even lower page. This is why you need to keep a calm; be patient and understand that this is natural, especially if your site is new. When you work diligently and regularly on your SEO maintenance tasks it won't be a big deal if your site drops in the ranks because you'll be able to bring it back up soon enough. When you put faith in Google and allow it to show you it's appreciation for all of your SEO work, it won't take long for you to figure out that your page ranking, thanks to your SEO maintenance and upkeep, is really stable. It is incredibly important to be patient when you work with SEO.
SEO is perhaps the most important skill an IMer can have (particularly if that IMer is also an owner of a website) because when it is used well and regularly it can be the key to successfully achieving and keeping a high search engine rank.
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