Sunday, November 27, 2011

How to Best Pre-Sell Your Product



Affiliate marketing is one of the most profitable business models online and it is incredibly competitive as well.


There are so many affiliate marketers who just go out there and directly promote their products and then wonder why they aren't making more sales. The reason for this is simple - they aren't doing a good job at pre-selling the product and building a strong relationship with the target audience. When you want to achieve sustainable success via affiliate marketing then you have to make sure that you master the art of pre-selling because it is going to be really useful to you later on.

Always remember that when you're pre-selling a product, you're just pre-selling it and there's no sales pitch involved. It isn't your job to convince someone to buy the product; that is what the sales letter on the merchant's website will do. In this instance what you are supposed to do is educate the prospect as best you can about the different details of your product--the good and the bad alike. Even though the pre-sell should position the buyers to want to buy the product, it's important that you keep up a certain level of honesty and avoid using any sort of hype.

If you have no personal experiences with the product you are trying to pre-sell, you can use results others have gotten. Focus on proving to your prospects that there are benefits offered through the product--even when the benefits were gained via another person. Search out people who have actually used the product first hand and see what kind of feedback they give on it. You can do this on Twitter, Yahoo! Answers, niche forums, etc. The point is that when you use the results, you are actually getting your prospects to have confidence in you and giving them more reasons to trust you.

The content you use for your pre-sell needs to subtly sell the product so that the prospect has incentive to take action. "Subtle" is key here; overt selling just turns your pre-sell content into unattractive sales copy. You have to strike a real balance when you add subtle selling elements into your pre-selling content because obviously you do not want to give your prospects even the tiniest feeling that they are being sold to. It's important that your prospects get the resources they need and you have to be the one to give it to them.

Learning the pre-selling tactics is not a big deal; all you need to do is focus on having the right foundation to start with. Focus on the basics and get them right before you start your pre-selling stuff; be confident that your product is good and that your decisions are considered and not made hastily.

Pre-selling does give results, but it's going to take some time before you see them, especially when you're just starting out with it. So why are you just sitting around? Start pre-selling the right way and see your results enhance!

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