We thought we would go through some great reasons to advertise with Google Adwords.

Use it easily

1. No previous marketing experience required
2. No need to know anything about design
3. Lots of help files for every occasion
4. Plenty of tutorials to help you optimise your campaign
5. Hundreds of case studies to read and learn from
6. Certified training is available
7. Automate tasks to run at any time of the day, on any metric you want
8. Constant hints and feedback from the system lets you know when and why your ads are underperforming
9. Pay virtually how and when you want
10. Easy to use system makes most changes and updates just a few clicks away

Reach Millions

1. Market not just Google.com, but all Google Assets including Youtube
2. Market on millions of other websites from news organisations to blogs
3. YouTube is the world's second largest search engine, and you can Promote in text or video on there.
4. Advertise to 70% of the world population with search partners like AOL
5. Display ads in 42 different languages
6. Ads are served constantly, 24 hours a day
7. Market to people who are looking for your exact product

Multi Media Advertising

1. Video Ads, you can show 30 second video ads on YouTube or on websites that have space for video advertising
2. In Stream Ads allow you to Market before a normal video is played.
3. You can use templates in the Display Ad Builder to make your own multimedia ads, no multimedia experience necessary
4. Include animations in your advertising
5. Combine banners with text advertising for a multimedia creative
6. Promote and share videos
7. Pay for engagement in video ads, not per view

Advertising for the 21st Century

1. Organisations can test unlimited versions of Ad copy.
2. Landing page testing to increase optimisation
3. Marketing companies can choose to only serve ads that convert or get clicks.
4. Google Adwordswill look at your keywords and make suggestions as to other keywords you can use to get more traffic
5. Businesses can include your location in your ads, if you feature in that area.
6. Make changes in real time to your campaign, not waiting for weeks between production
7. Start advertising instantly
8. Make changes using spreadsheets, then upload your changes
9. Integrated with Google +1 to increase social sharing of advertising
10. Advertise only during your peak periods to maximise your sales
11. Modify your Max CPC bids based on CTR or conversion rates
12. Enable ad text directing users to a promotional landing pages late on a particular nights

Laser Accuracy

1. Age, Gender, Demographic bidding
2. Location Targeting
3. Target specific smartphones
4. Time of the day/week targeting
5. Target specific websites to serve your ads
6. Set your bids based on thousands of variables, like keyword, website and demographic.
7. Start and stop your ads when you need to
8. Target based on interest or hobby
9. Target based on negative keywords
10. Remarketing reach people who have already visited your site
11. Plan your campaign extensively before going online using Google's range of tools
12. IP Exclusion means your ads can be blocked from appearing to specific groups of people
13. New Hyperlocal advertising allows mobile users to be notified when they are near a Google advertiser.
14. Hyperfine threading of ads to landing pages, means you can break down advertising to distinct areas and distinct calls to action

As you can see, Google Adwords is a pretty powerful platform. There are plenty more reasons why you should look at using it to promote your business.