Thursday, November 17, 2011

Tips For Making Your Website Conversion Friendly



If you would like to make your website into a site that offers real time results then it needs to be conversion friendly. This means that if your site isn't turning visitors into buyers then it is not doing its job. The purpose of this article is to show you what you can do with the right kind of approach towards improving your conversion rate of your site...

Increase Conversions With White Space: By simply making your site easier on your visitors' eyes you can get more conversions. Websites that are generally crowded with less white space are seen as an eye sore, and that certainly doesn't make a good impression. Take an objective look at your site and, if necessary, make changes so your content and other items are evenly and appealingly arranged. The way everything is arranged on your site, and how it looks to visitors is just as important as your content's quality. The overall impression people get when they see your site has a lot
to do with whether or not they take action, opt in or make a purchase. Besides that, how you convert your visitors into sales/leads not only depends on your execution of the design, but also about how interested you get them. Even if a visitor stops by and leaves without buying anything, if your site makes a good impression, he or she might visit again sometime. Maintain the Same Feel: The kind of feel that you have throughout your website can be because of the colors you use, the fonts you chose, etc. You want people to feel as comfortable as possible on your site so make sure that you maintain these elements on all of your site pages. If you have one design on one page and another one on the other page then you'll leave your visitors/prospects confused and they'll blame you for not being professional enough. Your user interface needs to be predictable and the overall design of your site should make your visitors want to look out for more. Even though this might not immediately raise your conversion rate, it helps in the long run when you've got high traffic numbers. Ultimately, what's more important is the fact that you're putting in regular effort to maintain and grow your conversions - so that's all that matters in the end.

Keep the Contact Form Simple: Sometimes conversions may be affected by a complicated contact form just because people that are having trouble with your sales process or ones that want to get a few questions answered may be turned off when they actually try to approach you. Good communication with your prospects is a vital part of the sales process, which is why you have to make sure people can readily contact you. Not only the contact form, but you should try to keep the overall look of your site simple and easy to understand so that it doesn't harm the conversion ratio. These guidelines are some of the most effective ways to boost your site's conversion rate, so you should take a look at your site and see where improvements could be made.

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