If you see someone trashing a marketing method do not automatically assume that the person is telling the truth. Of course it all depends on the context and situation, but there are many people who bad-mouth things only because they are angry because it did not turn out well for them. If you notice this happening just tell yourself that the same method was probably quite successful for others. That's what is the most important: you just don't know what might have gone badly for that person doing the trash talking.
If you haven't been watching mobile advertising and marketing you are really missing out on some good opportunities. Mobile marketing is still very young, but it is projected to only grow and really take off in the next several to five years. It will still continue to grow, and this is a great time to prepare for it and get involved. One thing you can do is make your site mobile friendly so it can at least be viewed on a cell phone. A mobile site's coding and format are very different but you can get an app that will make your site mobile ready. You can have to most expensive and highest quality tools for doing anything, but if you are not competent with using them then your results will be substandard.
How many people do you think have a hard time with http://www.social-commissions.com, and they do not execute it well? Another very good point is the huge variation in results that can be observed across the board with a lot of methods.
It all begins with awareness about your self and what you do in your business, and that awareness can actually cause you to implement positive changes for the better. Your level of knowledge will give you the power to be in a better position to know the finer constituents of even the simplest landing page, for example.
Your campaigns should never remain static, and so the point we are making here is the need to be dynamic and test those sub-components of landing pages and all else. There are a lot of different ways to turn your site into a mobile capable site; it gets easier all of the time. Now you can get a software app to take care of the coding for you pretty easily but you can still do the coding first hand if you would like to. Blogs are probably the best fit for the app because you can find plugins that are mobile site capable and will do it for you automatically. The important thing here is to do something beyond just ignoring it (which is what most people are doing right now). You can put your site on the mobile directory listings and maybe even on search engines. You can also do specific mobile advertising for your website but the very best thing you can do for yourself is research and figure out which options are best for you so that you can take the proper action.
Another very clever approach to mobile advertising and exposure is to create mobile friendly feeder sites. These aren't scraped sites or anything like that but they use the same basic principles as those older doorway pages people used to learn. These are feeder sites that work solely to get more exposure for your main money making sites. You do, however, need to work hard to make them good, though, so that people won't just dismiss them as trash sites. So do some honest and hard work on them but keep in mind that they do not need to be huge or authoritative websites. They're simply feeder websites for your main websites.
One easy way to stay on top of what is going on is to subscribe to newsletters. There are all sorts of newsletters you can subscribe to that will make sure you stay informed about all of the important business dealings online. Just make sure you actually read them because every so often one of them will contain information that will feel hand picked just for you. Then you will be able to prepare and respond and survive.
SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Thursday, July 19, 2012
Riding the Wave of Mobile Marketing
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment