How Online Marketers Must Handle Criticism

How to Start an Internet Business

There's no such thing as a business that is universally loved and adored. This is true for traditional and web based companies. It doesn't matter how great your organization is, you are going to have to face criticism. It is what you do when you find out that criticism that is important. This is particularly crucial to do when you do your business on the internet -- where people do not have lots of chances to connect with you in person to counteract the criticisms they read. These are the things you have to do. Reply to the criticism as soon as you can. This is very important. You wouldn't want to simply let a poor review sit somewhere without answering it. If the critique was posted in a public forum, respond to that same thread and thank the person for his or her criticism. Tell him or her that you are considering it and ask them for permission to talk about their concerns privately. This gives proof that your most important priority is the creation of the very best possible product and that you can take criticism very well. This can help you earn a lot of respect. Actually spend some time checking out whether or not a feedback is about something that actually has to be remedied. Everybody knows how to tell trolls and genuine criticism apart. "You suck" doesn't merit your reply. "I found a 404 page" or "the layout seems weird" are things you have to have a look at. Have a look at everything if a change must be made, make it. This shows to others you're paying attention and will do something when action is required. Every answer you offer has to be customized. Should you opt to make a change or a fix, tell the person who posted the critique you are making the changes they asked you to make. It is also good to put up a post or a reply in the message board that says, in essence, the same thing. That demonstrates to everyone you could take constructive feedback without getting upset. It shows you are willing to do the work you have to do to give people what they want. This is good, even though you may decide against making alterations people have asked for. Mention that you looked into it but decided to leave things as they are. Then simply inform them why you made this determination. Bear in mind, above all else, the way you respond to feedback is all about reputation management. If you fire back at another person for saying something bad about you, you just look petty. If you dismiss peoples' criticism and try to insist that it is all great, you will appear as if you do not understand your own business all that well. Keep your ego in check. People, most of the time, aren't attacking you personally. They just had a less than great experience with your offer. This suggests that you need to improve the product so that they won't have a repeat of that same experience. The way you address criticism says a lot about you and about your company. Keep positive with it the best you could! Find out more about how to make money online with this particular excellent Amazon . com e book.