Wouldn't it be great if you had an inexpensive marketing tool that would automatically help you build/manage your own list of prospects? This tool exists, and it's called an 'autoresponder'. Autoresponders are among the optimal marketing devices available to help your customer and potential client list grow. Autoresponders are very easy to use, since you only have to set them up one time, then just put a web form up on your website so people can subscribe. The first step with an autoresponder is to produce its messages and continue on from that. Today I'm going to walk you through the process of working better with your autoresponder.
Your autoresponder will work with contacts and traffic that subscribed to your email list through your squeeze page. Getting the right amount of traffic to your site can be difficult. Therefore, it's absolutely important that your landing page be optimized to get the most out of your contacts. Your profits almost directly depend on how much effort your landing page receives. Try testing different headlines on your squeeze page, until you find the one which grabs peoples attention the best. You need to test each headline with split tests, otherwise you will never know which is the best.
With the goal of driving those targeted visitors to the squeeze page you need to remember getting the autoresponder set up is just one step in the process. You also need to build a good framework for your autoresponder messages. Remember that what determines the way your subscribers respond is based on how you've laid out your message series. While there is a myriad of ways you can do this, the easiest one would be to make sure and send your first message as soon as someone signs up and have it contain a link to a free gift - possibly an ebook or report. You need to start building a relationship with your subscriber's right in the first message. Most people will not be buying immediately. It's easy to grab your visitor's contact info but it's far more difficult to get them to buy. After the initial message you send that will hopefully be useful for each contact, you can follow up a few days later by informing them of your business, perhaps asking for their opinions. This is an excellent way to receive a much better response from your subscriber, and give them a sense of importance to you as well. Once this is done, start establishing an e-course that can provide them with more information. This way, you'll seem more credible to your subscribers and therefore more trustworthy. Maintaining a good relationship with each contact is vital if you want high conversions. Of course we all know that nothing is perfect or applicable for everyone, but for online marketing today's discussion has far-reaching implications. One thing is certain, though, and that is perhaps 99% of any kind of online venture can stand to have more promotional methods put to work. Perhaps the worst thing any business owner can do is start taking success for granted and becoming ungrateful for it. People in business, on or off the net, have been wiped out and lost all their hard work and income stream. Sure, you can take click for commissions and maybe get to the point where you do not have to work all day at it, but just think of all the money you are walking away from by not expanding your efforts. If you want to build a long-term business on the web, then you have to be the business person and maintain your dedication while you continue to prosper.
You'd be very wise to build an email list with your autoresponder, however, you want to be able to profit from this list as well. You'll be wasting your time if you fail to monetize that email list you have. Monetizing is when you use your autoresponder to leverage information that your prospect receives through you. This just means that you should get them on the hook with good information. This does not only apply to those selling their own products. Use an affiliate product to derive profits from your list. You just want to be sure those products are targeted towards your own market. All you need to do is continue on creating value to your target market and give them what they are looking for. Your autoresponder can be used very effectively to find out what your customers need, because they can give you feedback.
SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Monday, July 16, 2012
Check Out All You Will Need To Know About Autoresponder Marketing
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