Those new to web marketing can become overwhelmed when they are making their first blog. It can be fairly easy to just post content and then work on sending traffic to it without thinking about much else. It is sound business sense to know all that can adversely impact your blog's performance. The bounce rate of your blog is a function of stickiness which depends on many other factors. However, before you can lower the bounce rate, you need to know what you need to do.
Readers are very responsive when they see links that go out to related posts on your blog. The net effect here is easy to figure out, and people spend more time on your blog.
When you have related posts suggestions at the bottom of content, give that a week or two and notice the positive changes. There is no need to wonder if this works or is effective because it has been out for too long. If you have seen magazine style themes, then you know they offer about a paragraph of content and then you have to click through to read the full story. This is not about tricking people, but it is about creating an interesting atmosphere on your blog. Besides, you do want people to be curious about a post and decide to click on the "Read more" link. You can always display a summary on your blog's homepage for each of your posts which will help you get to your objective and get you to bring down the bounce rate.
Make getting around your blog very easy for your visitors, and this points to ease of navigation. Consider that folks will notice if your navigation is a pain to deal with, and people online do not like pain. It's a good idea to include a "previous post" and "next post" button to your blog. Always look at things from the standpoint of your blog users, and that will help a lot. If people look at your blog and it looks confusing, then you know what comes next.
Every single step that you take to make your blog more resilient and engaging will go a long way. Do your own research so you can discover what can be used, and then you choose what you think is best.
Not only can you have an impact on bounce rate, but all else will follow suit. Be sure you do something with this and do not just read it and then forget about it.
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SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Sunday, February 5, 2012
Effective Ways To Lower Your Blog Bounce Rate
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