Tuesday, February 21, 2012

New Online Marketers - The Basics of SEO



New Internet marketers often have a great deal of trouble mastering the concept of search engine optimization. Part of the problem is that SEO is not a static concept. There is nothing at all static about the Internet. It can feel like you're constantly needing to "re-learn" what you've already discovered when it comes to SEO. Yes, there are constant shifts and changes when it comes to SEO but a few things have never changed. If you're serious about SEO then you have no choice but to really get a firm foundation in these principles.
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Filling your content up with as many keywords as possible is quite tempting when you are first starting out. This is not an approach you want to use. You will end up having your site removed from the search engine listings because keyword stuffing is one thing the search engines can't stand. Most large search engines prefer content to contain a maximum of two percent keywords. With the help of certain tools, you will be able to work out whether you are in the correct range or not. When it comes to keywords and SEO, remember that less really is more. kodakpulse.org/ Some internet marketers find complex design applications like Flash or Java a little too exciting. Some people try to make sure their sites don't look too much like a regular landing page and believe these applications will help them create more professional looking sites. While Java, Flash and the like can certainly add some usability to your site, they are not that great for Internet Marketing purposes. They prevent you from making links and having those links count for back links and internal links. In this matter, AJAX and Frames can also cause trouble. When in doubt, skip the frills and stick to the more straightforward design codes and languages. Your increasing profit margins will be pleased.
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Submitting your site to the search engines is also important and must be done. Getting a link from another popular site will convince the spiders to crawl your site as well. This approach is much quicker than filling out the standard form and submitting it. Still, those official submission forms exist for a reason and shouldn't be ignored. You could do two things at once, namely to build backlinks and to fill out and submit the forms. This method ensures the spiders will be crawling your site sooner rather than later. There are no losers with this strategy. You'll be viewed as a proper company when you use those official forms rather than just some site looking for attention. It takes a lot of steps in the right direction to keep your SEO on target. It's easy to get overwhelmed and not know what to do. The good news is that there is plenty of information available out there on how to make sure that your SEO efforts are not in vain. These tips and tricks are designed to help you jump start your SEO strategy.



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