The Secrets of SEO for the Novice

One of the things you really need to learn when you get involved in Internet Marketing is search engine optimization. Search Engine Optimization (or SEO) is one of the main facets of any good Internet Marketer's business plan. With good SEO you will watch your business climb into the stratosphere! Being able to apply proper SEO and knowing what it can do for you are two different things entirely.

For this reason, this article will prove extremely informative. In this article we are going to cover some of the principles of SEO which are vital for you to know if you want to improve your IM business significantly.
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It is tempting, especially when you are just starting out, to stuff as many of your keywords into your content and copy as you can fit. This is not a good idea. Keyword stuffed content is a surefire way to getting your site knocked out of the search listings because you will annoy the search engines. The majority of the well-known search engines prefer a keyword to content ratio of two percent or below. There are tools that you can use to make sure you stay under the quota. The less you put in, the better it will be so less is more when it comes to SEO and keywords. Some internet marketers find complex design applications like Flash or Java a little too exciting. They feel that they can give their sites a more professional polish and avoid them looking like the standard sales or landing page. Programs such as Java, Flash and others weren't really created with internet marketing in mind, even if they are great at adding some interesting features and usability to a site. They won't let you build links and allow those links to be counted as backlinks or internal links. AJAX and Frames also cause issues from this point of view. When in doubt stick to the tried and true codes for design and languages. Your bottom line will be glad you did.

Set up outbound links. Many new internet marketers spend so much time getting inbound links from good sites that they forget to set up outbound links. Remember, outgoing links are just as critical as incoming ones. Actually, one of the most effective ways to garner the attention of the sites you are trying to get links from is to send them a link first. They'll get the trackback, check out your site and potentially link to you as well. Outbound links are something search engine spiders check for. They won't rank your site too well if all you have are incoming links. Do you think you're searching for a reverse cell phone lookup? Test cell phone lookup. That is the greatest reverse cell phone lookup service out there.

There are plenty of small tweaks you can make to help improve your SEO. Everything from new and updated content to link building campaigns and internal links work together to help you build the rank of your site.

This helps you get more traffic and, if you are good at what you do, you can convert that traffic into sales. These tips are just the tip of the iceberg. You'll discover many more with a little research.