Tips On Avoiding Fraud In Lead Programs

It's possible that the largest obstacle to successful lead gathering via affiliate marketing on the Internet is lead fraud. Depending on how you set up your program to deal with fraud, finding pre-qualified leads online can either be very successful or very frustrating.

It can be a very successful venture to gather leads through an affiliate program if you find the right affiliates. Increasing the conversion rates for offline sales are the names and contact details of people who have an active interest in your product and hopefully, it will also increase your bottom line. That benefit may, however, be adversely affected if the time you spend sifting through rubbish leads becomes too great. But there are a few things you can do.

Choose Your Affiliates

As with all Affiliate programs, you will need to choose your Affiliates wisely at the beginning to have a fraud-free campaign. This means manually vetting Affiliate applications to join your program. Other sites your affiliates have gathered leads for are what you need to look at and if you think it is warranted, then ask for references. Remember also that seeking legal redress against fraudulant Affiliates is much easier to do in your home country, or countries with a similar, enforceable legal systems. If something goes wrong, make sure that you know all of the contact details of your affiliates so you can contact them quickly.

Don't Forget to Monitor Your Lead Campaign

You will need to monitor your campaign manually, especially at the beginning to ensure you are receiving quality leads. When you look at the leads you are receiving, see if the exhibit similar properties because if they do, then you could have a problem. Things to watch out for include similar spelling mistakes on each lead (which would indicate one person is filling out the lead many times) and identical IP addresses (which could also indicate that one person is filling out the lead form several times or getting friends and relatives to do it). Until you are happy with your affiliates and the quality of leads they are sending through, then you will need to keep doing this manually.

With just a few hours of diligence at the beginning when you are setting up your lead campaign you can avoid days of frustration. You can prevent the bulk of lead fraud as long as you do a little planning.

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