Avoid These 3 Costly Adwords Mistakes

All internet marketers share a common dream: focused internet traffic that converts directly to sales. Every marketer is constantly on the hunt, because of this continual challenge, to discover which one of the myriad of techniques for generating more traffic is going to work the best for them. Pay per Click marketing is one of the best known and most commonly used ways of driving focused web traffic, king among the PPCs is Google Adwords. This is a tool that can take your marketing to the next level and boost your sales, get you more leads and ultimately breathe life into your website. However, 95% of the Adwords advertisers lose their shirt when trying their hand at this form of marketing. Why? Why are there some marketers out there that are raking in the money while the rest are just wasting theirs? The two major factors affecting the success of this tool are: the amount of research and preparation put into it and being able to fully understand the process of Pay per Click marketing. Due to this, many mistakes are being made, which can be easily avoided. Here you'll find a discussion of the three most common Adwords mistakes that marketers should take care to avoid. All business owners utilizing Mass Traffic Matrix are faced each day with a host of decisions from the unimportant to the very important. Perhaps one of the most challenging periods is in the beginning when confusion and doubt tend to run high.

Just like anything else, there is a definite learning curve associated with web business. We understand the feeling of wanting to know it all, but the really good news is you do not have to know it all, right away or even ever. Most people are best by fears of one kind or another, and you simply must work to overcome them by just plowing right into them. The difference is with more experience the mistakes are fewer. Always approach anything you learn with an open mind, and look at your business with a critical eye to see how it can be implemented.

1) No Split Testing Few things can compare in IM to the power of testing, and the reason for that is you can optimize based on the results. Do not take this lightly because what you can do with Wealthy Affiliate is more effective than most realize. When you really think about it, that is just good common sense business, but we believe most people do not approach things like that.

You will learn from your mistakes such as proceeding a too quickly and without enough thought about the consequences. You know, even though we make recommendations as to what is ideal, we do recognize that people do what they want to do, anyway - but we like to tell you what is best. It really does not matter what you are doing in your marketing or advertising, you can easily think of small test scenarios that will provide valuable information.

The same with new tactics for your website or blog, perhaps try it on some of your pages but not all of them. Testing alone is worthless unless you have the correct data or feedback from visitor behavior.

One great advantage of PPC is that you're in control of how your budget is spent. Split testing is a technique you can use with Google Adwords to fine tine your marketing efforts to make them more effective. If you aren't taking advantage of split testing, then you're wasting what you're spending and missing out on a chance to increase profits. With Adwords, you can split test without much effort, since you can rotate ads against one another and that allows you to see which ad is performing best. If you run only one ad at a time, you will have no benchmark for probable earning potential and determining the viability of your ad is nearly impossible. Split testing allows you to weed out poor performing ads. When you remove the poor achieving ad and keep the better performing ad in place, you improve your click through rates and achieve higher conversions.

2) Utilizing Google's Content Network to Display Your Ads

Google Content Network is a place where other websites display Google ads. It is not part of Google or its partners. These sites come without revenue guarantees. They likely won't be targeted toward your theme and could be primarily AdSense based. They could also be filled with competing products or laced with other undesirable distractions. So what should you do? Keep in mind that this method is a high risk that may mean lots of spending and very little return. Also, these ads aren't easy to track. Your best best is to turn off the Content Network option, and use your Google Adwords PPC marketing campaign only on Google and its partner sites, where you have an advantage. The Content Network may be right for some, but it is a risk you want to better understand before undertaking. You know there are many methods available to use with online marketing, and SEO Link Monster is merely one of them but it should be seriously considered. We urge you to also think about how you look at your business and think about it, as well. We each have our own unique thinking habits and patterns that essentially become our reality everyday, and the influence they exert on your business is astounding. You can find a wide range of business results from the lowest to the highest, and we all fall somewhere in that range. If your business history is not impressive, then make the decision to do something about it and start investigating how to improve your beliefs. Never forget that you will choose what you want, and you can choose the right things, too.

3) Missing Out on Having a Landing Page

Unrealistic expectations are almost always the cause of the number one mistake made by people new to Adwords. They get excited about their potential earnings and start counting money they've not yet made. They simply look at the numbers in their market, realize it has a lot of potential, and believe they will be able to have 10,000 visitors in the first month, resulting in tons of profits. Unfortunately, 10,000 visitors will not translate to 10,000 conversions, especially for an untested ad. It doesn't matter how much traffic one gets if it doesn't convert. It is better to select a lower, less expensive traffic generating option as you get the hang of Adwords and tweak your campaign, and then grow into the traffic generating mode that best compliments your conversions. If you want to achieve maximum profits with Adwords, you will remember and avoid these three revenue eating blunders.