Your website is getting more traffic. Good for you. Here's something to think about, have you seen any actual leads or business from your website? Like in any business all of the marketing in the world means nothing if there aren't any leads, than the cost and effort isn't worth it. Traffic and rankings are nice to talk about but your website conversion is where you'll find the real results. So, how do you convert traffic to a legit lead?
Speak To Your Users: Understand The Lead
It's not as hard as you may think. Are you talking to your audience? If a potential lead understands and gets the content, they'll understand you and who you are and will be more likely to act on the message. It's important to give your prospects a good value proposition that's backed up by a strong call to action. Website users need to be pushed to act, give them everything they need to act. Take those prospects and turn them to leads!
Keep it as simple as 1-2-3
Think about your user when thinking of a design. Is it easy to navigate your site? Is it easy to move through your site from one place to the other? After navigating your website is the end result the generation of a lead? Website users are famous for short attention spans and it's easy for them to leave your site. If a website is easy to navigate and contains content that's written to lead a prospect to a conversion point, the chances for increased website conversion rates and more qualified leads are very good.
Testing is the Fastest Way to Success
Once your site is online don't just leave it alone. Your site should be alive and malleable changing as the world changes. It's important to keep your website current and up to date with events in your industry. Don't be afraid to test your site to see what works and what doesn't, especially in the areas of key conversion points. Test a variety of things, like a various content options, calls to action, forms, different layouts, graphics and more. Find out what's working and what's not, what's causing your users to act one way or another. In order for your site to be successful you need to test your options.
It all Comes Together to Earn the Dough
If you put it all together, and test to find the right content, right design that's easy to navigate, you'll be talking a whole lot more than traffic. You'll be enjoying the benefits of a website that that's producing high website conversion rates, good qualified leads, and a much larger payday.
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