Navigate Your 2013 SEO Campaigns With These Top Tips

Since Google's 2012 Panda and Penguin updates, there's been steady conversation with regards to the future of SEO. The question on everybody's lips being - 'Is this the end for SEO?'

Unquestionably, the answer to this is 'no'.

Whilst SEO is continually evolving and keeping everybody on their toes, it remains just as important to the success of online business strategies. In our modern day, nearly all consumers rely on the internet to find the product and services they want. If your business website is nowhere to be found, that's a great deal of sales that you're losing out on.

With regards to SEO, what businesses need to remember is this - SEO campaigns (see - SEO service ) not only need to become smarter, but more human. After updates like Penguin, the sites that thrived were those that had always placed greater importance on good-quality, fresh content. The businesses at the top of Google, are the ones that kept the search users in mind rather than algorithms.

Is it your hope to get back to the top of the search engines like google? Then revamp your SEO efforts with these top tips for 2013:

1.Content is King! In the past, the biggest mistakethat businesses made was focusing their efforts on generating traffic (see - PPC marketing ), not people.

As opposed to optimising content and building links for the search engines, why not do it with the search user in mind? Frequently updated blogs, eye-catching articles, useful content - these are the things that will help to instill confidence in both the search engines and search users alike.

2.Be Diverse. Well-researched and diverse traffic sources and anchor text will help you develop a more natural network of back links. This won't just help your site to rank higher with the search engines, but will also encourage search users to accept and share your links.

3.Engage Your Audience. Unless you're free to engage with your target audience, all the link-building in the world isn't going to make a difference. Shareable, useful content is what both search engines and people are looking for. Build a relationship with your audience, give them a reason to want to return to and talk about your website.

4.Be Authentic. Social media platforms such as twitter, Facebook and LinkedIn can all prove useful tools when trying to create a recognised, trustworthy business brand. Social media, blogs, directories, Google places - use these to gain your business greater online exposure and give search users an authentic brand that can be trusted.

If you're SEO campaigns have gotten you nowhere or slowed since the latest Google updates, perhaps you need to take a long, hard look at your current strategies and see what can be improved.

Remember that in SEO, slow and steady wins the race; choose usability over aggressive link-building and 2013 will be a breeze.

For more information on SEO and SEO services, see - http://www.seoessex.co.uk or click here for more information about SEOEssex .