Are Your SEO Endeavours Adequate? Find Out

Whilst lots of businesses have found an SEO strategy that gets them results, many are still not successful. Since the recent changes to Google's algorithms, the websites that have done the best are the ones that have improved their online content, varied their anchor text and cleared up their low-value backlinks. Nonetheless, even some that have made improvements have struggled to accomplish the success they want.

If your SEO campaign has failed to generate the results you were looking for, consider these 4 common SEO mistakes.

1.Poor-quality content. A common mistake many companies make, is putting too little effort into their online content. Nevertheless, for a strong presence online good-quality content is crucial.

Although you may struggle to write your own content, there aren't any excuses for poor content on your site! You can hire your very own copywriting service, something that many SEO companies (see - Essex SEO services ) are now able to offer their clients.

2.You're giving priority to link-building. Before the latest Google updates, a lot of people made the mistake of putting the majority of their efforts into link-building and PPC (see - Essex PPC marketing ). Nevertheless, this is simply not benefiting their site as Google favours sites that make probably the most of original and sharable content.

So, if you are looking to boost your natural link profile, good content is by far the best way forward.

3.You've not got a social media strategy. Thanks to the rise in social media, it has now become easier than ever for businesses to talk with their target audiences and build their online brand. However, if you are yet to integrate social media into your marketing strategy, you could be seriously missing out.

Create a business Facebook page, update your twitter feeds regularly and ensure that you stay connected with your consumers. Social media can help you to stay on top of your game - and Google!

4.You're trying to please Google too much! Finally, too many businesses are destroying their SEO efforts by worrying too much about Google. Worrying about what Google's next move may be is not helping your business to get anywhere. All that you can do is focus on creating exceptional quality content, reaching out to your consumers and building a trustworthy online brand. Do this and the rest will simply follow.

For more information on the best SEO services for your business, see - about seoessex.co.uk .