In this article we will be discussing the key factors that many overlook when using a web design company to build their site (see professional web design services). The answers below will help you to know where you stand together with your selected web design company. So, let's get rolling...
Will My Site Be Naturally Optimised?
Websites that are available to the public will be naturally indexed by search engines, Including; Google, Yahoo and MSN. If you wish to supercharge your customer base, it's vital that your website can be found once indexed. There are many possibilities to ensure your website is not only being found, but being made use of too.
For a naturally optimised site, a website must use lightweight CSS designs, good meta keywords not to mention having description names on the address bar for your website. It's vital to be careful with content management systems that don't provide friendly URL's.
- An example of a bad URL for a page on 'effective SEO strategies for your website' in London is this; http://www.webserviceslondon.co.uk/page.cfm?id=1290.
- A good URL would look like this; http://www.webserviceslondon.co.uk/effectiveSEOstrategiesforyourwebsite/.
There are a wide selection of techniques that can help your web pages rank highly in the search engines.
Will the Code Be Compatible If I Change to Another Web Development Company?
The coding style will differ from one company to another. Ideally, the new company can pick up where the other left off, however this isn't sometimes the case. This can only be achieved if they have the entire source code for your site. At times bthis can be difficult to acquire, especially if things end in a bad way with your initial developer. For those of you using an online shop or content management system, taking the code with you, may not be an option.
Does My Web Company Follow Best Practises?
Best practises should always be obided by (see business website design), as these are simple guidelines on how a specific task should be approached. These best practises exist to allow the following goals to be achieved:
- Providing an industry standard model for all web users to follow
- To encourage reliable results
- Discipline with certain subject matter
- Prevent poor practise within coding and development
Should MacroMedia Flash Be Utilised On My Website?
Flash animation can be used to achieve some wonderful things, yet it can be extremely troublesome too. It can cause problems for users, whilst also creating problems with accessibility, SEO and bookmarking. Generally, flash fails to add any real gain to a website as it can make information harder to read, whilst visitors are unable to use their browser's back button.
Which Marketing Techniques Should Be Employed To Make My Site A Success?
Marketing is a key aspect of any website, but it can often be overlooked. Having your pages indexed through Google is one thing, but there are many more ways to ensure your website's rankings are boosted. Getting your site seen by the public can be achieved well through sponsoring online events, by having paid advertising or by using pay-per-click advertising.
If you want to give your site a push in the right direction, promoting your site is crucial. A popular and free way of doing so is to create your own business account on Facebook or Twitter. This way you can reach a broader audience through social networking.
For further information on what to expect from a professional web development company, see send a message.
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