What does Google want? They inform us they want content which is relevant for their searchers. When we study their algorithms we locate that almost everything they do to determine search rankings is truly created to determine if your content is relevant. That's the whole issue. And previously, there was an enormous reliance on inbound links. And that is since at that time that was the easiest method to determine if a content piece was relevant. The concept was, the much more links, the much more popular. But then humanity entered the picture. And they mentioned, Google wants links? OK, give them a great deal of links. And to get a long time, that is how you might get search rankings. Get much more links.
Not anymore. You can not "buy" your way into the search rankings just by getting inbound links. Because Google has found strategies to incorporate two issues into their formula: social visitors and interaction, and also the actual content. That's right. They're able to normally inform if your post was written by a human or by a machine. And they don't want machine written content. And they're able to inform if your post has spelling errors. And they're able to inform if your content has grammatical errors. And with all this sophisticated programming, they're able to determine if your content is relevant and that actual humans like it. And so then they favor content which is relevant and actual humans like it.
So why do I like post marketing so much? It's since post marketing does all of that. Once you write an post which is relevant to readers, is written by a human, is grammatically correct, has no spelling errors, gets a regular amount of social involvement, gets a couple of links (not zillions) and generally fits into a regular pattern of search involvement, they rank that content higher. And with post marketing, you hit all of those issues with just post marketing.
All you need to do is write a couple of articles per day (relevant articles that humans want to read), place each on a diverse web site, and link to each post from 1-2 other articles. Then inform your social media close friends, clients, along with other sites to have a look at your post. Are not writing content your close friends and clients want to read? Nicely, that is your litmus test. Google does not want to send their searchers for your articles in case you don't want to send your close friends! And you should not write it either.
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