Wednesday, September 19, 2012

Get The Biggest Bang from Your Site Advertising



Getting the most out your website ads is much more than just pasting them on your site and waiting for the magic to happen. You can implement known strategies for boosting your ROI, and we want to tell you about them.


There are many traffic buying schemes on the Internet that claim to send you thousands of visitors to your site for a few dollars. Rule number one is to avoid those traffic services like the plague. The only way those sites stay in business is due to the constant flow of online marketers who want to try it just once. What happens is they employ applications that hit your site with a bot, and they use proxies so people will think the different IPs are real. But once you see zero clicks on your ads after 10,000 visitors - well, what is a naive person to think? In order to grow your website's ad revenue, you need real human visitors that actually read and understand your site, while clicking on your ads. Using one of these programs, you will see "thousands" of visitors in your stats, but they won't be human visitors - as simple as that.


A much faster way to send highly targeted traffic to your ads is PPC (pay per click) advertising. You create your campaign, wait for it to get approved and your ads are live. For example, at Google you can place banner advertising and of course there are the PPC ads. Banner ads are just a little more advanced, but not much, so if you are a beginner then do not overload yourself. Do not underestimate the importance of smart keyword research and selection for your ads. The more focused your keywords are, the better. So be sure to look at all the possible choices you have to use, and then go with those that you can easily pay for. If you have a larger budget, then of course you will be able to spend more - but watch your ROI at all times. This type of advertising makes it necessary to plan very well since you can lose money quickly.


Remember to always test your ads in your campaign so you can improve your ROI and conversions. Do not ever think that the various techniques associated with instant auto profits review are for the old-timers and are no longer relevant. You never want to find your self in a situation with your business that causes you to have a narrow view of the marketing world.

Are there any possibilities for using any of these approaches in your business? If so, then what are you going to do about it, now? You can ask your self a million questions all day long, but in the end you just have to find out for yourself about their value and utility. Anymore there is no excuse for not ever having the requisite information needed about any IM topic. Once you are feeling confident, then either put it to practice or roll it out incrementally. We do not know about you, but we love testing out anything new that has good potential.


There's a reason why sometimes even the best ads fail to generate revenue, and the reason is - they simply don't match the content on the page. The ads that you run on your site should be highly relevant to the page's content.


All of this is just a part of the larger picture of optimization regardless of what action you want people to take. Other possibilities include using a contextual ad network such as Adsense, and there are others, but the payout can be less than selling advertising space yourself. If you like a more hands-off approach to running ads, then you really should explore using any one of the many services available who will do it all for you.


You always have to work on maximizing your ad revenue because the testing process technically never ends.



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