Google AdWords - How to Write Effective Ad Copy

Google Adwords ad copy is both hard and easy, and it really all depends on where you're coming from - your current knowledge base. Knowing what elements comprise effective ad copy, plus some tricks that you can learn, will take you far with your Adwords adventure. So, the balance of this article talks about some tips and strategies for writing profitable ad copy for Adwords or any other PPC services.


Be clear and concise at all times with any ad copy you write. If you have never written a PPC ad or classified ad, then the news is that they do not give you much room for error; in fact, there's no room for any error or wandering around. You only have 35 characters in the main ad space, and only 25 for the title; and Google considers a space as a character. Concise is the word of the day with short ad copywriting; concise and clear. As always online, you will only have but precious few seconds to get 'er done - capture reader attention and make them click to your offer. So, ok, just accept that you have little time and write the best headlines and ads you can. A lot of this has much to do with filtering out people who are not interested; so one approach is to put your price right there in your ad. Get it? Obviously price matters, no kidding, so it's important to know that anyone who clicks on your ad with the price in it should be accepting of the price. Think about it like this; if a person knows they don't want to spend on your price, then you will not waste any time on them by having them click on your ad. The way business is done on the web is really great because it is always evolving and people try innovative approaches. If buy pin profits is something you have yet to try, then of course you should perform a small test, first, just to work out any bugs. We suppose there may be things like time constraints that could make it difficult to do more with their online businesses. But, we tend to believe the universal answer to the question of growth is, yes. Remember that one of the simplest ways to achieve business growth is by simply doing more with your marketing and of course any separate advertising. It is not necessary for you to know everything, but it is critical to know what exists so you can consider it, if necessary.


You can discover so much about your writing and your market by simple split testing. The key to doing it the right way is to take it one step at a time. Test one element then move on the other and so on. Never change two different parts of an ad when you're split testing. You will get the most accurate test results with the highest number of impressions your ad receives.


It's pretty mechanical because once you are finished testing, then simply pick something else to test. You will just keep moving from one part to the next until it is all finished. Obviously you will need to take heed of your click through rate as that is tied to your conversions. At this point, since we're talking about your ad, all is determined by the ad copy and that's pretty much it. The next conversion rate will be that of your landing page, but they have to get there to convert or not. But don't get overwhelmed by it all; it is just a series of steps that need to be executed.


Your results can change overnight just by putting a clear and strong benefit in your ad copy. When in doubt - test, and so just do some split testing with a short list of what you consider to be the best benefits of your product, or service. Your market will vote with their mouse if you offer them a benefit they want and relate to. Don't know the difference between features and benefits? No problem, go to Google and do a search on it and learn.


All in all, from the above tips we understand that in order to write effective AdWords ads, you should focus on creating copy that is not only unique but also has the ability to attract attention. Classified ads are just like PPC ads, so do some Googling about it and continue to learn all you can.