Ezine Advertising Tips to Increase Your Profits

Ezine advertising is one of the easiest ways to get the word out about your product or service. You need to work within your market, but most have established ezines that offer huge audiences. The biggest advantage of running an ezine ad is that you're completely in control of it, and you don't have to shell out huge bucks to actually start seeing results coming your way. We are not kidding when we tell you that the turnaround times and results are pretty impressive. Choosing the best ezine for your niche and efforts is paramount to your success, but we can help you out there. Careful you do not get caught up in the shiny new object thinking because that could lead you to dismiss powerful strategies like check this out.

Diversity in your business methods and approaches is truly stunning because you will discover leveraging opportunities that you would otherwise be blind about.

What can you see in your current web business as it relates to what you have just read? This does not have to be a complicated process, and it just involves making a decision to test one of these methods out. It is really not in your best interest to try a marketing method when you do not have all the pieces together in terms of knowledge. The overall process is really pretty easy; you find something that looks like it could be good, learn about it and take action on it. We do not know about you, but we love testing out anything new that has good potential.


You will a little bit of intelligence gathering by discovering what the ezine's past customers have said in the form of positive testimonials - we doubt they will post negative ones.


Unfortunately, some businesses have no qualms about using less than genuine testimonials, so just remember that. Take testimonials at face value, always, and see if you can dig deeper into the stories behind them. The results you generate from the ezine may greatly vary from the previous advertisers, and this could be because of several reasons. This is not the end of the evaluation phase, but it is just a piece of the overall. Co-ops Aren't Really Bargains: One type of ezine advertising that often tempts newcomers is the co-op type, where you'll be able to advertise in a several ezines at the same time for a price that seems to be a bargain. While these offers sound great, they fall into the "if it sounds too good to be true, it probably is" category. An ezine in your niche with a large subscriber list is a better value than a co-op that offers you bulk ads in questionable publications. You should really be focusing on quality rather than quantity when selecting ezines to advertise with. Professional marketers also know the value of targeting their ads and with these co-op offers you usually end up with a hodgepodge of ezines rather than highly targeted ones. There have even been reports of people paying for co-op ads that never actually run in any ezines.


Your preliminary research is designed to give you the best idea or feeling that running an ad in any ezine may be worth it. If possible, one very revealing set of information is to discover if there are repeat customers with that ezine. If an ezine has archives of past issues, then that could help but we cannot say that all of them will make them available. If the archives are there, then you just have to check them out and see if they provide the ads for them, or not.


You should be comfortable with the need to learn and understand in IM if you have been involved with it for any length of time. If any ad campaign is not a winner, then try to figure out why and keep moving forward. There is more to properly checking out an ezine publisher than we have covered in this article. Once you find a few ezines in your niche that are delivering consistent results, then you can stick to them to generate more profits, and keep an eye out for more such publications.