How to Split-Test Your Landing Page the Right Way

Raising the conversion rate of your landing page depends on your ability to understand what truly works for you and what actually gives you the best results. You have all sorts of reasons why you aren't getting the conversion rates you desire from your landing page but if you look into the core of the matter you'll see that all landing pages are basically the same. All you have to do is split-test the different elements of your page so that you know what is helping your conversion rate and what is hurting it and the testing process isn't exactly complicated. This article will help you see exactly what you can do to make sure that you get a good response from the landing page that you are split-testing. What is too much for one business owner is super simple for another, and that exists for many reasons. All the old vets of internet marketing who pioneered FreebieJeebies went through that and know the deal. Once you get to a point where your business is in the black, then you will be in a position to hire contracted help - something that can have a dramatic affect on your business. Even if you cannot afford outsourcing at the moment, you can plan for it or start on a limited basis. As always, avoid rushing into anything that you have never done before, and at least do some solid due diligence on the matter. However, regardless of how you approach outsourcing or anything else, just recover and roll with any mistakes you may make.

It helps to have a graphics based header at the top of your landing page, doesn't it? It might or it might not--you can't ever know for sure. This is why you need to test whether having a header increases your conversion rate or decreases. In many cases, avoiding the header is a good idea because it distracts you from the main headline. Obviously, though, you shouldn't just assume this is true; run a split-test to find out which works best for you. A smart move any business can make is testing everything that is done. Here is an example, you can test something new with Affiloblueprint Review in your email marketing by only mailing to half your list. There are some testing methods that are truly advanced, but even still the most basic type most newbies would have no clue about.

You know what can happen anytime you are rushed, and that is why getting the sequence of things backward, or missed altogether, is so likely to happen. The scope of some projects can quickly and easily overwhelm a lot of newer marketers, and in that case do some testing and see what your results are. If you are doing pay per click, for instance, then a small test campaign at a major search engine or even at smaller, secondary search engines would suffice.

What many people do when they just want to get an idea about possibly using anything new on their site is test somewhere other than the home page. Before you roll-out your well thought out test, do not forget to track all that you are doing so you can interpret the results. Sometimes it is a good idea to include testimonials on your landing page because sometimes having them increases your success rate but sometimes it is better to have just a clean page without any additional things like that. There have been times when conversions actually decrease after testimonials have been added to your landing page. The primary point here is that even though testimonials aren't necessarily a bad thing, they might not be as helpful as you originally thought they would. But again, that shouldn't discourage you from using testimonials on your page - just see to it that you've done your testing before you have them on your landing page for good.

Change your background color to something that goes with your overall site design to see if you improve the conversion rate of your landing page. Blue is a good color to experiment with because it usually shows trust. Use soothing colors for your background and pay attention to the response you get from your audience. Sometimes split testing will reveal data that you didn't think was likely. Don't limit yourself with your background color; test out any color you feel is a good choice. Ultimately it isn't about what you like or what you love, it is about your prospects and visitors--they will decide for you which color works.

When you start to get a higher conversion rate on your landing page, you will see first hand how making little changes here and there can make big and important differences. Split-testing isn't really new, but you don't see many Internet Marketers doing it anymore. But keep in mind that, without carrying out regular split-tests on your landing pages, you won't be able to improve your conversion rate. So put these tips into action and see what kind of results they yield. You know there are many methods available to use with online marketing, and List Profit Sniper Review is merely one of them but it should be seriously considered. We want to draw your attention to the importance of your mindset as you pursue your business. There are all kinds of expressions thrown around such as a success mindset, for instance, and there is a great deal of credence in that concept. You will find many people whose performance reflects their attitudes such as high performance businesses who achieve a great deal to those who do enough to get by. If you have failed one hundred times over the years, well - things are not over yet; you know a little more and can learn the rest. Options; we all have them whether you choose to believe that or not.