Many internet marketers don't have much interest in copywriting, yet this is something that can help your business immensely if you know the basics. This doesn't only apply to people who want to become full time copywriters, but to anyone with an online business. Many of the elements you need to create good landing pages, from the headline to the formatting of the paragraphs to bulleted lists are familiar to copywriters. Aside from enabling you to write effective landing pages, many areas of marketing become easier when you're comfortable with copywriting. There are many places you can go to learn more about copywriting, though you should be certain that it's being taught by someone with real authority in this field.
You'll find a big variety of ways to approach the design of your landing page. Page designs range from the crowded, the artful and all the way to the most spartan of page designs. We've been noticing that the landing pages that are built for Internet Marketers are often more of the latter. Pretty much the main reason for this is that the audience understands the game and is only after the information. Interestingly, landing pages designed for non IM-specific niches trend toward the exact opposite. One thing is definitely true: you need to make sure that the page that you create isn't so busy that it takes away from your message. You must be able to execute well and with skill when you decide to use any of the many approaches in your web business.
People love case studies, and we will not provide one but you could do one on Success With Anthony bonus as it applies to IM. Just about all methods are easy to do, but just look at the huge swings that have existed for so long.
If you are extremely confident you are doing everything right, then how about testing that and getting a more experienced opinion? What can trip up so many in the beginning is they do not realize the need to have a solid knowledge of different subjects because all we do pulls things from many different bodies of knowledge.
What do all those small things mean we just mentioned? Those are the vehicles you use to optimize your conversions through smart testing and revision. Make sure you do some real thinking about the images that you put to work on your landing page. Obviously you want them to be noticeable and to stand out because that will help reinforce the action that you want people to take. For example, try out using buttons that are unusual sizes, shapes and colors. Always test every single thing that you do in this regard--employ the A/B split testing method for it. You know how much location matters for real estate--the same is true for web pages. Typically, however, buttons, lead generation forms and opt-in boxes are on the right hand sides of the pages. We are confident many would like to take advantage of the full power of Mick Moore in their internet business; but you have to be careful and avoid proceeding with limited knowledge in your campaigns. We do realize that is an obvious statement to many of you, but that is not the case with everybody. The thing about just starting out is you read something, and you can have the impression that is all there is. Our articles are designed to be an introduction, and of course we cannot go into great detail when presenting multiple methods or ideas in a single article. Definitely get in the habit of looking for opportunities and not necessarily with business opportunities; we are talking about marketing hybrids that can be created and used.
Because you know that your visitors can make a stay or leave decision in just a split of a second, you'll want to get a feel for your site or page before you allow it to go live. Visit the site a bunch of times and take note of your initial reaction to it for every visit. Make sure you do this at least a dozen times and make sure you are as emotionally distant from the page as possible. You can help yourself out quite a lot by also asking the people that you know for assistance with this sort of test. Ask them to share their initial impressions are, regardless of whether they're positive or negative as well as whatever feedback they feel like giving you. You have been introduced to the topic of Membership To Go in your web business which we know can help you.
Diversity in your business methods and approaches is truly stunning because you will discover leveraging opportunities that you would otherwise be blind about.
Perhaps only one thing you just learned could be used in your marketing, and if that is the case then you should embrace it. Remember the value of testing, and you can always test and determine results and make a call based on that. We have talked about the need for information in IM because of the learning curve, and that definitely applies to today's topic. Another smart reason for small scale testing is so you can have some time to feel like you know what you are doing.
Figure out how you can use it without causing an unreasonable time commitment with implementation.
We have offered you quite a lot to think about in terms of the design of your landing page. A couple of things can be very helpful here. First, study the landing pages you find the most appealing and learn from them. Secondly, you should always employ the A/B split testing method when you test your landing page. Put a URL rotator script in and then make one change at a time and test them out.
SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Thursday, May 10, 2012
Drilling Down To The Power Core of Your Landing Page
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