Social media is now among the most effective ways for online marketers to gain leads and contacts. Twitter is among the largest and most widely used social networks on the web. Along with Facebook, Twitter is the best known and most commonly quoted social site of all. Having a Twitter account is something that every Internet Marketer must have. More importantly, a Twitter following is something that every Internet Marketer must build. Doing this isn't always easy, at least until you know the right techniques. Here are some tips to building a good, solid and engaged Twitter following.
Run a quick search for hash tags (or trending topics) that relate closely to your business or niche. Then jump into the conversation. You get to show people that you're on top of new developments in your own niche. It also lets people see that you're joining in the conversation and being helpful, rather than trying to just sell stuff. People are drawn to this, which leads them to trying to learn more about you. This will bring in lots of new followers from people who are curious to know what else you have to offer. All the techniques with internet marketing are available to anyone who chooses to use them, but it is interesting that they do not all use them with the same degree of proficiency.
You can rattle off any number of strategies used, Mentor Tips - that is a randomly chosen tool many people like. It is just nature and the way life is that some will not be as able as others, and perhaps that is one thing so many do not like about business.
It all begins with awareness about your self and what you do in your business, and that awareness can actually cause you to implement positive changes for the better. Everything you will ever do in business does not exist in isolation and draws from different directions.
That is exactly why testing everything you do is so important because it is based on changing one aspect of your method and observing the results. Every time you tweet, add a hash tag relevant to your topic. Start with a hash symbol, followed by whatever words you want, but don't put spaces between anything. Your hash tag should end up #lookinglikethis. It is how people who are looking for certain topics in Twitter will find your tweets. Always insert hash tags that contain the keywords people are most likely to search for if they want to find you. You can use this yourself as a way to begin new conversations, along with picking up new followers. It also gives you a way to show that you understand how to use your Twitter account. Maybe one of the most straightforward approaches to getting the best from all you do is something very many people never do - simple testing. Here is an example, you can test something new with traffictempest in your email marketing by only mailing to half your list. Well, one thing that is good news is if you have just arrived to internet marketing you can learn more about testing and have a leg up on many competitors.
You know what can happen anytime you are rushed, and that is why getting the sequence of things backward, or missed altogether, is so likely to happen. Very often what is in your best interest and what you will eventually do can sometimes diverge. The extent of what will be involved in any test situation will be determined by your primary method of marketing.
Have an open mind to what you can do, and in this instance we are thinking about all that is possible with using your own website as a test platform. No discussion about testing would be complete without mentioning how critical tracking is so you can have metrics to analyze.
It is essential that you don't just follow family and friends. Follow anybody that has friends, and follow their friends as well. When making friends, you will more than likely encounter people in your niche market which can be helpful with your business Twitter account. You should follow your followers' followers as well. More often than not, they will follow you back.
Your list of followers will grow exponentially, faster than you can possibly imagine. The real problem is not getting followers: it's keeping personal and professional contacts separate. Keeping these accounts separate is the best way to do it. As long as you are segregating your professional and personal followers, you can have anyone join at any time. Do not underestimate the power that commission shops holds for a web business, and it will be smart to explore that on your own.
But do keep in mind that how you execute what you learn will have more of an impact one way or the other. These methods can work hand-in-hand with paid for ads, for example, and that is possible even on a small budget. New forms of marketing or advertising need to be treated lightly and with a little bit of care, initially. So what you want to do is simply place one or two ads and see what the numbers tell you. There are enough things that we do not always have a complete picture about, so no need to make it worse than it needs to be. That is a prime example of one of those valuable lessons you can and should carry with you from here on out.
You already know how popular Twitter is. It can be a great way to accumulate leads and contacts for your business. Having a Twitter profile, however, doesn't automatically mean you will start getting lots of followers. The above principles will get your Twitter marketing off to a good start. The more you integrate your own business with Twitter and other social networks, the more leads, prospects and customers you'll gain from them.
SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Saturday, May 12, 2012
3 Tips for Increasing Your Twitter Following
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