Writing powerful classified ads is all about applying the fundamentals effectively. Copywriting plays a major part in writing good ads and anyone can learn to apply it to ads. Writing a high quality classified ad depends on how well you follow the basic copywriting rules and apply them. A classified ad is composed of different elements that all work together and you need to understand them. Next, we will take a look at 3 tips to make your classified ad writing go smoother.
Rule number one: your headline is the most important part of any ad so the most time must be spent on it to grab your prospects attention and get them to read the body and call to action. You have to convey a strong message about the product you're promoting, which means that unless your headline contains the main unique selling point of your product, there's no way that you can make it successful. If your headline doesn't work then everything else will fail. Practice writing headlines and you can experience 2, 3, or even 4 times higher conversion rates. Testing headlines is the surest way of determining if your headlines work or not; sometimes a headline may seem like a winner but it is actually a waste of time; the only way around this is to test.
The body of your ad should contain the most critical benefits of your product or service. Even if your headline is the best in the world, your ad won't have the slightest effect unless the body is just as good. Your prospects must find a connection with the ad copy, and the benefits must speak direction to them if you want them to take the required action. To really make sure your ad is perfect, look at it as if you were someone else reading it. You should also get a second opinion from friends and relatives so that you can see just how appealing it really is. Lots of marketing methods are evergreen and click here is one of them, but there is a reason some of those methods have worked so well over the years.
Let other people get stuck with their fave method or whatever, and there are people exactly like that, and you consider all the possibilities with your business.
Are there any possibilities for using any of these approaches in your business? If so, then what are you going to do about it, now? If there is one stand-out among all three, then choose that and begin implementing it in your business. Do not forget the one thing we always like to beat to death, and that is getting sufficient amounts of relevant information so you can use a method with intelligence. You probably do not yet realize that a lack of confidence will often have an effect on the outcome of your marketing methods. This is what forward-thinking business is all about, and that is the only way you can grow and expand.
Last but not the least; be honest about your product or service that you're promoting through your ad because over-hyping will get you nowhere. One part of being honest is keeping any promises that you make to get viewers to follow through on your ad. Your offer should follow through on what your ad says it is. Besides that, when you're completely honest in your approach, you'll be able to deliver your message more clearly and efficiently because there wouldn't be anything to hide.
You can very well find success with copy writing but you must know the proper steps to take first. Ultimately, you will tailor the ads you create towards how people respond to the campaigns you're running. Give it time and soon you will know just the steps to take so that you get all the traffic you've ever wanted.
SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Saturday, June 16, 2012
3 Simple Classified Ad Writing Tips to Sell More Products
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