3 Costly Adword Mistakes and How to Avoid Them

Google Adwords is a proven and highly effective advertising tool that is designed to funnel targeted traffic to your site. Adwork works not just for making sales, but for generating leads,and testing new offers as well. You can sell anything from all over the globe, and you can sell it to a specific group of people by choosing the country, state, and the town they live in. But, If you get started without becoming prepared for your campaign or doing some research on the subject, you will end up making some big mistakes that will hinder rather than help you. In this article we'll be looking into 3 common mistakes that you should avoid when dealing with Adwords.

1) Failing To Target Narrow Keywords

Let me explain: Keywords that are common, but too broad, will attract a lot of clicks which will only use up your money, but will not produce any sales. Targeting broad keywords takes you nowhere. As an example, let's consider the word, "hospital". Most of the people who simply search for a word like "hospital" or "medical" are not sure exactly what they are looking for. So if a person searches using words like that, they are just curious about something. If you want to get good results you have to focus your keyword down to one that goes right along with your offer. Utilizing broad or common keywords will not help you determine whether your product or presentation is at fault, because any traffic you do attract to your website probably wasn't in a buying frame of mind in the first place. The keyword "hospital," to use our former example, produces 78,400,000 results in Google, but the narrower term "find a hospital" only has 249,000 results. This shows that the term that is more narrow doesn't have as many people bidding for it and it has a purpose to it. People using narrow search terms have an agenda in mind and know exactly what they are searching for. Imagine yourself as the customer and you will understand the problem with broad keywords. We have said for a very long time that using the principle of testing is the intelligent way to build and become profitable. Here is an example, you can test something new with Affiliate Revolution review in your email marketing by only mailing to half your list. We hope that you develop sound business practices in your own efforts such as this.

Once you have started enough online ventures, you just sort of get it done without being careless. You know, even though we make recommendations as to what is ideal, we do recognize that people do what they want to do, anyway - but we like to tell you what is best. If you are doing pay per click, for instance, then a small test campaign at a major search engine or even at smaller, secondary search engines would suffice.

Implementing a new process or advertising campaign on your business site is really ideal for testing on your site since you can choose the best place for it. Then you simply track your results and measure conversions.

2) Negative Keywords should Not be Neglected

The Google Content Network is comprised of cooperating sites outside of Google's empire that partner with Google to display ads. It is important to understand that there is no way to know if these sites will be targeted towards your topic. Plus, they could be AdSense based, meaning the information on them is either not relevant or can be strong competition for you products. So what should you do? You're paying big bucks for sub-prime ad placement and there's a good chance you won't make any return on your money. In addition, these ads are difficult to track. Which is why you should turn off the "content network" option when you're starting on your campaign as to only focus on Google and Google's partners. The content network has its own benefits but it's another world.

3) Not Focusing on Your Landing Page

There is a good reason why people click on your particular ad. There is something that they need to have, and the advertisement said the right things to make them think they could find it on your site. And then what? If the advertisement sends the potential client to your homepage, he or she doesn't know what to do from there. He will not see the connection between the ad and what is on your home page. Setting up a landing page for each specific ad in a Google Adwords campaign is absolutely crucial to your campaign succeeding. A successful landing page needs to have a strong headline that relates directly the the content of your ad. You can even test out various landing pages to find out the one that performs the best. Taking the time to visit these pages will increase your comprehension of how to run a successful ad campaign and become profitable with your online business.