It's likely that your siblings and cousins are on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. That said, are your customers on Facebook? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
Used properly, facebook marketing is a valuable additional tool, no matter your niche, from a payday lenders affiliate site to a more traditional ecommerce or brochure style site.
Interact with your fans regularly so you know what it is they want. If people post things on your page, take note. Many successful businesses have gotten several marketing ideas from the public. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.
Always answer to the comments and questions people send you on Facebook. Thank the person for taking the time to contact you and do your best to provide a helpful answer to their question. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
The best way to engage your followers is to reply to what they write on your wall or about your company. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to them, especially if it is someone who needs customer service or has a complaint.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers come and go randomly, so they'll have no reason to follow your day to day posts. Invest in targeted Facebook ads instead.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it is a really good offer, you can even promote it to non-fans.
Always answer to the comments and questions people send you on Facebook. Thank the person for taking the time to contact you and do your best to provide a helpful answer to their question. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. This does not mean posting 5 times a day, but it does mean regular updates. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.
Make sure your posts have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Try not to "sell" too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers' socks off. The more effort you put in, the more profit you'll get out.
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