The Top 5 Dos and Don'ts of Profitable Web Design

With the online world growing more and more competitive, having a profitable site has become more important than ever. Successful web design is about more than nice aesthetics, it's about effective SEO, conversion rates and user interaction. Preferably, you need to create a website which makes you a profit, not a site which is left to collect 'virtual dust'.

Whether you're looking to build your own site or use a professional website design company (see - website design ), here are a few of the top dos and don'ts today in successful website design:

Don't make search users work too hard. When on your website, users should not have to spend time searching for your products and services. Avoid over-filling your site with confusing or irrelevant detail and strive to get rid of any question marks hanging over your site.

Do focus on easy navigation and simplicity. A site that's well structured, to the point and easy to navigate will always prove popular with search users. Your website needs to make it easy for visitors to buy your products or services. For this reason a web design with good user-navigation will always enjoy a greater conversion rate.

Don't overwhelm your users with too much information. Content which is poorly written and irrelevant will fail to please either the search engines or search users.

Do include good-quality content. After all, good content is king! Relevant, good-quality content will be seen favorably with both search engines and search users. High-quality content will also lead to more organic linking to your website.

Don't use black hat SEO. What defines black hat SEO? Keyword stuffing, doorway pages or invisible text - using these to drive traffic to your website will result in your website being penalised by Google. Those who use black hat techniques risk losing out to higher rankings. So ask yourself - is it well worth the risk?

Do hire an SEO expert. For your website to rank well within the search engines and place well amongst your biggest competitors, your website will need to be benefitting from exceptional on-site SEO. If you are new to SEO or not particularly confident in your ability to fully search engine optimise your site, you have two options; outsource some of your web design to an SEO expert, or choose a website design company that offers SEO as part of their website design package (see - business website design ).

These tips may help to mean the difference between a lucrative site at the top of Google and a site that has been left to waste out in the online world.

For more web design tips and hints, or help from the professionals, see - www.webdesignessex.net tomeet the team .