New To SEO? Uncover The Difference Between On-Site And Off-Site

As any successful web designer will tell you, using SEO is important for attracting traffic. A stylish web design alone will not guarantee you a money-making online business; SEO will (see - SEO service ).

SEO is used by businesses to gain increased online exposure, usually through a good ranking with the search engines.

If you are unfamiliar with SEO and would like to find out more on the differences between on-site and off-site SEO, keep reading.

On Page and On Site Search Engine Optimisation

On site SEO handles the elements of SEO which are carried out on your site.

On site SEO needs to be considered whilst designing your website, as without it, your off-page SEO will prove worthless. On-site or on-page SEO is essentially useful for making your site more appealing to both the search engines and search users alike. Even better still, good on site SEO will help your website to transform more traffic into sales.

On-page SEO can involve the optimisation of the following aspects:

-Title tags and meta tags
-Keyword density
-Content
-Internal linking
-Layout and design elements
-URLs

Just like you would for your off-site SEO, your on-site SEO should make the most of your niche's keywords. Keywords are basically the most commonly searched for words and phrases by internet users looking for your services or products in the search engines. So, a great keyword density will not only make your site more recognisable to customers but to the search engines also.

Off Page and Off-Site Search Engine Optimisation

Off-site SEO is all about creating quality link building campaigns, competent at driving mass traffic to your website. It deals with all of the SEO elements done outside of your site.

Search engines such as Google aspire to provide all search users with the absolute best, informative and relevant information. Because of this, they want to direct traffic to the most popular site within that industry. One of the ways in which Google measures a site's popularity is by measuring the number of links that point to it; so, the more that people link to a website, the more that Google begins to recognise these as votes of confidence.

The off-site elements of SEO can include:

-Inbound or back linking
-Social network marketing
-Article directory submissions
-Keyword analysis
-Optimised video submissions

On-site and Off-site Work Best Together

When it comes to planning an effective SEO campaign to help your site to the top of Google, both on-site and off-site work is needed. After all, each is ineffective without the other.

If you are unleashing a new business venture online for the first time, you can rely on the services of a professional SEO company to help you (see - Internet marketing services ). With the right expert help, you can rest assured that your site will reap the rewards of a strong SEO campaign and attract the masses of online traffic it needs to become a success.

For more information on SEO, see - about seoessex.co.uk .