Saturday, December 15, 2012

Increase the Number of Opt-in Subscribers to your Email List Effectively.



Looking for new ways to increase as well as retain their subscriber base is something all email list owners want to do. Getting people to opt-in to your newsletter/ezine/anything, you will have to ensure the offer is exposed to the right audience and then take the necessary steps to boost the conversion rate. You will shown in the following article the simple steps to take that will help you take your opt-in list to the next level...

Include an Opt-in Form on Your Facebook Page: Placing an Opt-in Form on Your Facebook Page: Should you run your own Facebook page and find that it gets a lot of traffic, you might want to consider putting an opt-in form on that page. By using the "Static FBML" Facebook app, you'll be able to include HTML code in the sidebar of any Facebook page, or even into a tab. If you want an easier way to mange the process of embedding HTML on your Facebook page, then use"Static FBML" application. Using an app called "Profile Box' lets you add an opt-in box to the sidebar of your profile page so you step ahead and leverage your Facebook profile as well. So you know which direction to take, its important to understand that Facebook is one of the most powerful social networks online and you should use it for your own advantage.

The Tactic of Scarcity: Should you decide to offer an incentive to try to get more subscribers on your list, then try what is called the scarcity tactic as it is easy to do and can boost your opt-in rate dramatically. All you have to do is tell your potential subscribers that there will the amount of people that will have access to the incentive will be limited. The scarcity tactic could backfire on your if your incentive isn't of high value to your subscribers. So that they don't miss the opportunity, many people will jump on your offer if you do it right.

It can be done easily by including a link to your opt-in form in your email signature which subtlety gets people to take notice and subscribe to your list. It doesn't have to be very elaborate, just a simple self-explanatory line will do.

Following the number of steps mentioned will help to ensure a steady consistent flow of subscribers to your email list.

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