The search engine has unquestionably evolved since I began work as an SEO services over ten years ago - we're talking when Google was still in beta. Each year I worked in this business, I took the 1st few days of January to mirror on what worked and what didn't in the previous year, and set my goals from there. Since I have clients across numerous industries and businesses, my strategy will clearly vary from that of the in-house SEO agent working for the visibility of his company. However, I am hoping I can offer some support to those of you new to the game who wish to obtain higher rankings and click-through rates.
Several years ago, we believed all we had to do was continually ping the major search engines and directories and stuff META tags with keywords. Certainly, the engines are wise to that now, and these days you do not even have to submit a URL to a search engine to get cached. Despite all the tips for a seo services company and gray/black hat procedures SEO folks have employed over time there remain a few constants:
1) Superior, relevant content. Your site needs it, and you've got to write it. What drives click-throughs and events like purchases and queries to your contact page form is solid content that accurately presents your mission statement. Regardless of whether you sell clothes or candy, or use your site in promoting your plumbing business, the content must relay that facts to the visitor in direct manner. Relevance and quality from a seo services company are the secrets of helping improve your search rankings.
2) Quality links. Early on in the SEO services game, I figured the link farms were useless, as did any search specialist worth his salt. You can have a hundred or so inbound links from places like that, and it won't benefit you at all. This does not mean you should pursue linkage in the new year, nevertheless, you must find the high quality sites that stand to give you the authority you need to stay ranked high.
3) Be accessible. At the conclusion of the day, the most significant page on your site is the one with the contact info. If the contact number is wrong and the form fails, you lose sales and leads. If you do one thing this year to raise your seo services web presence, make sure people are capable of contact you easily when they wish.
Be alert of trend since you work on your SEO services strategies, but try not to sacrifice good content for cheap tricks.
No comments:
Post a Comment