If you are a small online business owner and Google plus account holder, you may already know by now about the latest up from the leading search engine. This is the creation of the Google plus local page. Whether you like it or not, this is something which you should not take lightly because this can affect the way your current and future customers see your business.
For those who do not know what this is all about, here is a quick overview. To start off, this is an update in Google plus with two great objectives. The first objective is to ease the way people seek in their localities for small businesses the product or service of which they need. The second objective is to have this shared through Google plus by simply clicking on the local tab. This new page can also be reached through web search or through the use of Google maps. Moving forward, this page is the exact replacement of the Google place page. If you have that page before the update happened, Google has automatically replaced it with this. But the all information transferred in this page is the same with what you have stored in your old page. The difference lies on the way Google has made the interaction between business owners and clients easier and more sociable. In your Google plus account, hover the mouse to the left side. You will see its corresponding icon right under the circles icon.
Now, let us have some tips on how we can set this page going for the benefit of our small businesses and build your brand. First of all, this page allows easy sharing of more photos and videos. Think about uploading photos which are not exclusive to your products and services. Snap a photo or record a clip of the real happenings in your joint. Let us say you own a restaurant which has an upcoming event. Record how your staff prepares for it and how your guests enjoy the actual event and the food as well.
Along with images of your products or services, share short clips of your staff working at their best or your customers having a great time in your place. These will make your Google plus local page interesting. Highlight any post on your upcoming event like making it appear like a banner and attract attention. Share this to all the people in your circles. To ensure that your events will be well-attended, create a hang-out where people can discuss about it. Afterwards, fish for positive reviews as these will make followers come your way.
Along with the great features mentioned above, this new page comes with great SEO benefit as well. This is made possible by the fact that it will be indexed. Obviously this carries a tremendous effect on the ranking of your business website as far as search by niche is concerned. This calls for extra efforts on your part to learn how to utilize the Google plus local page. You do not have to worry as learning it is as easy as pie. This would not be a problem to your current and potential customers too. They can accesses this page about your small business by simply typing relevant keywords in the search box.
SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Wednesday, October 3, 2012
Learning More About Google Plus Local Page For Website Promotion
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