Getting your website ranked in the major search engines is important if you want to have a healthy flow of targeted visitors. In order to get the results you want, you'll need to focus on your SEO strategy, which includes effective link building. Link building should be done the right way, without compromising on any critical factors. Don't ignore these important factors, or you could be wasting plenty of time and money working towards results that won't happen. Link building is not a one day process, it takes time and effort, so taking the initial steps correctly is important. This article will be looking at some of the bigger mistakes you can make when it comes to your own link building strategy.
Perhaps the most common mistake many people make is to try and establish backlinks from sites that aren't related to your own site's topic or niche. You need to focus on building backlinks from sites that contain the same or similar keywords or niche topics to your own. For instance, if your site is about dating, then getting backlinks from a dog training site is pointless. Irrelevant links won't be regarded well by search engines. Finding quality sites within your own niche or subject can be a little tricky, but it's not impossible. Regardless of how small you think your niche is, it's possible to find plenty of sites with very similar focus to your own to approach for link building needs. You can find such sites by researching through the search engines or by going through link directories. Email the webmasters of these sites directly and ask them about getting a backlink to your site from them. Some people don't like to approach webmasters directly like this, but it is a very reliable way to get the backlink you want. Be prepared to spend a little time establishing communication with other webmasters, but your efforts will show results. It's better to be patient and have relevant sites link to you rather than having the irrelevant ones.
Selling links is another very common mistake. So many marketers still sell links on their websites which is a dangerous practice because they will be penalized for it in time. However if you really want to do this, it's best to use a quiet service such as Backlinks.com. Keep it in your mind that a lot of networks who sell links care if Google sees them or not. Also, don't make the mistake of having direct phrases such as "Buy PR 6 links for only $9?, which would be a direct hint that you're selling links on your site. It's always better to totally avoid this practice so that it doesn't hurt your site's ranking on the long term.
In conclusion, link building is a game that has many known and many hidden rules that you need to follow. Fracturing these rules, for any reason, will bring headaches and issues your way. A good way to make sure you're not falling into any trap is to keep yourself updated with the latest info on link building. This will help stop costly mistakes plus help you be in front of your competition. That's all that it takes to make link building work for you and help you rank higher in the search engines. As you are going along and working your business, you will learn new ways to promote your offers; so what you need to do is hypothetically apply them to what you do and see if it is viable. Perhaps you have already had some limited exposure to buy Review Engine ROI to include even using it in some campaigns. There is a lot to consider when you are contemplating all new promotional activities. When it comes to business, however, and making money - we usually think there is a desire for more expansion and business building. So in order to do that, what you have to do is scale-up what you are doing and also add new methods. There are just so many different applications for old methods that are new, and that is due to the nature of the online environment.
SEO and Internet Marketing specialist with tips on improved company SEO from the Los Angeles division of Jett Media Group
Friday, June 29, 2012
Will You Avoid These Harmful Linking Mistakes?
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