Effective Site Changes You Can Make Right Now to Help Your Marketing

Just because one person trashes a marketing method does not mean that one person is right. Obviously, context is important but there are lots of marketers who will flagellate a marketing method simply because it didn't work for them the way it worked for someone else. Whenever this happens, tell yourself that the same method getting trashed has probably worked quite well for someone else. That really says it all right there, and you never know what may have went wrong with that one person.

It's not hard to open a Google Adwords account and put all of your focus into media buys with banners and videos. You don't actually need to do PPC advertising; you have lots of tools for media buys when you use Google. So you can find all the sites directly related to your market and engage in media buys. This is also good for trying out other approaches for media buys for websites that relate to niches and markets. If you make smart choices and they relate, you'll still find an audience which is open to what you're marketing. But be sure that your research is soundly done and that you find markets that actually and truly relate to your own.im with jamie 3

When you do media buys, you are working with buying ad space on sites, and if you are smart you will make them as targeted as possible. One good and simple test is to link your banner ad directly to your sales page or your squeeze page. The only thing that will really help make this work is to have a very compelling reason for people to opt in. This is where it becomes important not to ask for a name and to limit yourself to just asking for an e-mail address for your opt in box. Only asking for an email has proven to bring higher conversions than the other standard which is name and email.

We all pretty much get it with the idea of social media, but so many businesses still do not get it when it comes to building relationships with our audiences. What makes this especially surprising is that people have been having the discussion for at least a decade or so.

What that suggests to me is the basic laziness inherent in people and in online marketers in particular. You need to focus on the relationships you can build and that's one thing that hasn't ever changed in spite of all of the changes that have shaped the technology that is used to build them. So this isn't so much evolution as it is a constant that you need to watch vigilantly and smart marketers are vigilant watchers.

The idea that PPC advertising does not work and only ends up costing you money is laughable. The fact is that pay per click advertising has worked pretty well for some people and incredibly well for others. This is why it is best to always learn about something before you dive into it, especially when you want to do things like PPC advertising (though reading about it isn't as good as doing it).